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Industry Update - 11 Mar 2021

Advertisers roar back into the market.

What a difference a week can make to the statistics pouring across the Internet. This week we saw a sharp rebound in the Google and more in particular the Direct Advertising network numbers. If you haven’t looked at one of my weekly videos before then this is the one to check out.

As well as the RPM and normalized RPM number pulling around a lot of other great things have been taking place. I recently uploaded a new lesson on MasterClass Lessons (MCL.club) that digs deep into Traffic Quality and why is it that some domains are better than others. If you haven’t done the series on domain monetization then I would encourage you to do so….after all, it’s free!

I should also mention that I am starting a club on ClubHouse….really couldn’t resist actually. It’s on “Entrepreneurship and Life” and will be discussing a wide range of topics that impact not just an entrepreneur’s business but all aspects of their life. I will be hosting it at 4pm Friday EST so make sure you come a check it out.

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Nespresso - Customer Disaster Recovery

Nespress did an awesome job.

You may remember that a couple of weeks ago I had a problem with the Nespresso customer service….well, actually a disaster. What’s happened since then you may ask? A lesson by no one less than the CEO of Nespresso Oceania in turning a bad customer experience into an outstanding one.

I’ve always loved Nespresso coffees. They taste great, are quick to make and bring a subtle sense of joy to each day. This video is about how Nespresso turned a poor customer service experience into an amazing one. I then share a few thoughts on why I love my Nespresso coffees…..why not, they did an incredible job.

For those of you that are wondering, no, I did not get paid to do this video, write this blog and send it out to the thousands of readers and followers. I just like sharing about my passion for Nespresso coffees…!

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Industry Update - 5 Mar 2021

Google catches a cold!

This week saw some big changes in the numbers as Google fell away and the direct advertising networks picked up the slack. Yes, you read that first sentence correctly. Google dropped substantially in what it was paying out to domain investors while the other networks paid out more.

This brings up an important point. If you are not exposed to other sources of income other than Google then your revenue can be at risk. If you’re doing more than $500 per month in revenue, then I would encourage you to reach out to me at ParkLogic or via my blog as getting a broader mix into your revenue can help mitigate a lot of downside risk.

If you are looking at selling a traffic domain portfolio then we have some cashed up investors that are able to buy. Please feel free to reach out to me if you’re interested.

I would like to also thank all those people that wished my Dad well. He had a health issue that a bit scary for him and the entire family. The good news is he’s back home and doing well.

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Industry Update - 25th Feb 2021

The statistics are changing....!

This past week has been quite hectic for me from both a business and a personal perspective. I would like to apologize to readers for not getting out last week’s video….a whole list of issues just got the better of me and I ran out of time.

Last Friday my father had to be rushed to hospital in an ambulance after suffering from a stroke. The good news is that after a few nights in the hospital he’s now home again and recuperating. As you might expect, this slammed my time and I wasn’t able to record last week’s video.

But now it’s this week and what a difference 14 days can make to the statistics. I hope you enjoy this week’s numbers and find them as exciting as I do.

One other thing…I’ve had a number of requests from ParkLogic clients that are wanting to purchase traffic domain portfolio(s). They are cashed up and serious. If you are wanting to sell or you know of anyone that is wanting to sell a portfolio then please reach out to me as we have buyers.

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Nespresso Customer Disaster

Nespresso - Giant coffee maker misses the mark.

After over 12 years of drinking Nespresso coffee, I decided to upgrade my machine and that’s when my story started going downhill. In this video I outline how Nespresso missed a great customer service opportunity by turning an evangelist into something quite else.

Big corporations need to grasp the concept that in this day and age of social media that no amount of marketing dollars can overcome the voice of the individual. So, I decided to create this video about how the Nespresso customer service fundamentally failed a person that was formally an evangelist for their company.

These are a few of the customer service lessons I would recommend they consider:
1.    Ensure the team knows the products they are supporting.
2.    Understand customer value.
3.    Individuals now have power
4.    Bad experiences have lasting impact.

I would encourage all readers of my blog to share this video with others as it’s a great lesson in what NOT to do in this day-and-age with customers.

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