I’m a self-confessed data junky. I love my numbers and if they can be plotted on a graph so I can see a trend then so much the better! Domain investors live and die by their numbers. If you ignore looking at the stats then you can miss out on some significant opportunities and take bullets rather than dodging them.
Beyond the numbers and charts is understanding how to interpret them and how they may impact your business decisions. From a very high level there are a number of charts that I like to pay attention to and in this article, I’ll step you through them.
World-wide Growth in Internet Users
Ultimately underpinning every e-commerce transaction is a person wanting to buy, watch, click or doing anything. If the number of Internet users suddenly began decreasing then I can guarantee that it’s going to have a big impact on your business.

As an example, last night Sarah posted a photo (she’s VERY particular when they are posted btw) and within five minutes she had 20 likes and a couple of comments. Within an hour she had over 100 likes and 20 comments. By the morning these numbers had grown to 295 likes and 38 comments.