In this week’s video I continue to unpack what is happening to the RPMs (Revenue per Thousand Visitors) and EPC (Earnings per click) rates as a result of the impact of COVID-19. Both these metrics underpin the entire domain eco-system, including ICANN, registrars, registries and of course, domain investors.

Much to my pleasant surprise the trend upwards for in this quarter has continued and we have not seen the expected precipitous drop off in EPC rates. This has resulted in a continued upward swing in the revenue being generated by domain traffic. This is great news for domain investors that are now experiencing the additional beneficial effect of an influx of new traffic hitting their domains.

Amongst all of the numbers and analysis we must not forget that there are individuals, families and friends that are suffering around the world. My heart and prayers go out to these individuals and that we all continue to take all necessary precautions to halt the spread of the virus.

Out of all the COVID-19 videos this is the most critical as it provides insight into the new quarter’s online advertising spend. This directly drives earnings for any domain investor that is looking for pay-per-click or other forms of online advertising for their revenue.

A number of news articles in February suggested that both Google and Facebook were concerned about the online advertising industry and the impact that COVID-19 was going to have on it. To date, the numbers have looked strong and the big worry was around the new quarters advertising budgets.

We now have the first week of the quarter’s actual data and the results are both surprising as well as intriguing. I hope you find the information in this series of videos useful for your business and that they help you make decisions about what to do next in this difficult time.

Please don’t hesitate to leave any comments and questions that you may have about the videos. I look forward to hearing from you.

I’m the first to admit that going a little stir crazy being locked down at home. Roselyn and I were supposed enjoying a well-earned vacation this past week but with the COVID-19 lockdown situation we’ve been stuck at home.

So the question is…..what did I do during these last 7 days? I thought I’d put together a fun video for you to enjoy. Yep, it’s completely bananas but I had a lot of fun making it.

How are you handling your lockdown? Do you have any great ideas for Netflix viewing or other ways to keep you busy around the home? Make sure you leave a comment about how you’re handling this time of social isolation….and don’t forget to subscribe and like the video.

Have a great weekend.
Michael

Around the world, one economy after another is reeling from the impact of COVID-19. In this video I’m unpacking a fresh set of data to see how the virus is affecting the online advertising industry and more in particular domain monetization.

To date, I’ve been incredibly surprised by the resilience of the earnings per click rates. The combination of both multiple direct advertising networks and Google backed companies have meant an uplift in revenue for ParkLogic clients. What we don’t know is what will happen with the new online advertising budgets for the upcoming quarter.

What is clear is that domain investors that are exposed to a single monetization source will likely be buffeted by the changes surging through the global markets. One advantage that companies such as ParkLogic provide is a level of downside risk management through algorithms that are constantly searching for the maximum revenue across many, many networks.

Once again, our prayers are with all those impacted by the virus as well as medical professionals such as doctors, nurses, hospital janitors etc. that put their lives on the line to help others. Until we meet at a domain conference again, take care and be safe.

I thought I’d lighten the mood this Saturday and recount a recent experience I had with a scammer. He contacted me via skype and inspired by renown comedian James Veitch, I thought that I’d have a little bit of fun with him…..after all he wanted to invest over a billion dollars into my toaster company.

I think that sometimes in these trying times we can forget to have a little bit of a laugh. Being human is about surviving through the tumultuous times and having a giggle as you do so. Remember, if you get serious with life then life may get serious with you.

Have a great weekend!
Michael