Normal 0 false false false EN-GB X-NONE X-NONE It looks like I may have been right....fingers crossed. So what was I right about? The fact that the normalized RPM for the domain industry is beginning to trend upwards at the end June. Given the impact of COVID-19 this isn't completely unexpected but it's always a welcome sign that the Internet is thriving.

As well as the regular suite of charts I went I’d trawl through the archives and pull some data on a monthly basis from July 2019 until today. This really showed a number of the major trends and the fact that domain monetization investors have benefited from an uplift in normalized RPM over the last few months.

I hope you find the information that I’m sharing each week of benefit for your business. Don’t forget to like, comment or subscribe so you don’t miss out on future updates.

This would have to be one of the most difficult blog/video posts I have produced in over a decade. After seeing everything that has transpired around the world over the last few weeks, I felt compelled to put my thoughts down on the issue of racism, equality and the sanctity of life.

Compelled you may ask? Yes, compelled. I’m a firm believer that there is something amoral when men and women of good conscience remain silent in times like this. For that reason, I have decided to share with you my thoughts via the medium of my blog.

I do apologize that the video is a little longer than normal, but I must admit that I found myself struggling to articulate some of my emotions as I came to grips with the shocking reality that has befallen us.

You see, I have a dream. That dream is that humanity puts aside the bigotry, animosity and hate and embraces the soul defining power that is love. The bonds of love that unshakably ties each of us together in our humanity is far stronger than any other force that may be brought to bear against it.

I hope you have a great weekend.
Michael

What a difference a week makes! In this industry update we can definitely see that Google is getting a lot more aggressive with securing more of the domain traffic while the direct advertising networks are struggling.

The question I find myself asking is, “What’s causing this change?”

At this stage I can only guess that COVID-19 is having a big impact on advertising networks that don’t have a depth of clientele that are wanting to secure the traffic. If a client stops advertising, then there isn’t another to take their place.

Typical mainstays of the direct advertising networks have always been the travel and finance sectors. No one is traveling and loans are scarce as the population hunkers down for a second wave of the virus. This makes the direct advertising networks more vulnerable to global shocks.

That being said, the numbers are still looking very positive and as the video shows, it’s all good for the domain investor.

When I was twenty something, I went on a quest to try and find a series of life principles that would carry me through the rest of my life. I needed the principles to be timeless, practical and all encompassing.

In this video I relate the three principles that I have endeavored to rigorously apply to my life. I’ve found them to be liberating, powerful and a beacon for me to follow in every circumstance that I have found myself in.

I hope you enjoy what I share and find some merit in applying these principles to your own life. If you’ve found the video thought provoking then don’t forget to leave a comment, like or subscribe.

In this update we are getting our first glimpse of what the northern hemisphere summer may pan out for the domain industry. Although it’s early days as yet, the statistics are panning out to be really interesting.

I read a recent news article that suggested the USA may have a second wave of COVID-19. This will be a terrible loss of life, economic chaos and a tragedy for many in the workforce who lose their jobs. I wouldn’t be surprised if this spills over to the domain industry with an increased level of volatility.

The big unanswered question is if and when the big corporates will start spending more money in online advertising. If this does occur, then this influx of advertising funds combined with the existing small-medium sized business will become a boom for domain traffic investors.

In the meantime, I pray that everyone is keeping safe. I look forward to seeing you when this international pandemic finally draws to a close…..hopefully this will be sooner rather than later.