Discussions and blogs that relate to the monetisation of domain traffic.

Industry Update - 12th Oct 2020

The Google upward trend is over...

A change has taken place with the Google increasing pay-out trend coming to an abrupt halt and they are now reducing what they are paying for domain traffic. That being said, the good news is the direct advertising networks are coming back alive to fill the gap.

The key charts in this video are what is happening with the earnings per click and click through rates and how they are both beginning to experience a step downwards. Naturally, this combined trend is impacting the normalized RPM and RPM as these key metrics take a hit for the worse. It will be interesting to see if this continues into the coming weeks.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

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28 October 2020
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Industry Update - 5th Oct 2020

It looks like the Google upward trend has ended.

This week we dive into the data and unpack what appears to be the beginnings of a major new trend that will impact everyone that monetizes domain traffic. The almost linear increase in the rate that Google has been paying for traffic has tipped over and now looks to be sliding away.

So has Google been playing a bit of a game by paying more for traffic, crushing the direct advertising networks and then now paying less? Time will only tell and I’m looking forward to viewing the coming week’s statistics. I wouldn’t be surprised if the direct advertising networks are more resilient than Google first anticipated…..so watch this space.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

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Industry Update - 25th Sept 2020

Some great stats that have the potential to change businesses.

This week’s update is full of great data and statistics that will tantalize as well as inform domain monetization investors about what is really happening in the wider industry. I find myself looking forward to creating the data each week as it gives me a snapshot of what’s really going on.

One highlight from this week’s video is the continued surge in the Google normalized RPM. When you compare where they’ve come from earlier in the year it is really quite astounding their willingness to pay more and more for quality domain traffic.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

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Industry Update - 18th Sept 2020

An incredible event happened this past week!

This past week we have seen a benchmark change in the domaining monetization landscape. I thought I’d never see it happen, but it did, and I believe it will be the precursory to a seismic shift in how domains are monetized.

So, what am I talking about? For the first time in many years the average Google normalized RPM (revenue per thousand visitors) was higher than the direct advertisers. It was a single data point but one that I believe forebodes massive changes in the online advertising landscape as Google pulls back its market share.

This week’s charts are packed full of invaluable information for those domain investors that are wanting to monetize their traffic more effectively. The coming weeks are going to be incredibly fascinating as the journey towards Christmas moves forward.

Please feel free to leave comments, questions and likes either here on my blog (https://michaelgilmour.com) or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club

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Industry Update - NamesCon

Were you at Names?

During this past week I had the privilege of releasing the weekly Industry Update at NamesCon Online. I must admit that the online conference far surpassed my expectations and the sessions and networking opportunities were awesome….even if I was up from 1am-5:30am each day.

I thought I’d re-record the presentation I did at NamesCon as it also included a few things prior to the usual weekly statistics. What the first few slides really highlight is just how much the domain monetization industry has changed over the years as more and more innovation is driving greater returns from traffic.

I would like to thank the entire NamesCon team for putting on a great event. Also, it was great catching up with old friends and meeting some great people that I know I’ll refer to as friends in the future.

Here is a PDF file of the presentation I did at NamesCon.

Let me know your thoughts on NamesCon. What was good, what could be improved and most importantly, what you got out of the conference that’s going to impact your business.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com) . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.
For free online lessons in domain monetization go to https://mcl.club
 

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