Discussions and blogs that relate to the monetisation of domain traffic.

COVID 19 – Has the Downturn Started?

Analysis on the impact of COVID on domain investing.

This past week saw Google announce a slowdown in the growth of their online advertising business. At ParkLogic, we have seen increased volatility and what looks like the beginnings of a contraction after a period of rapid growth in normalized RPM. What does all this mean for domain investors?

Escrow.com

In this video I discuss the broader online advertising industry and a key statement that the CFO of Google released that suggests a more turbulent future. There appears to be a tussle between big business that has largely exited the online space and the rapid rise in small to medium enterprizes entering the market in search of new customers.

In addition to the regular slides I’ve being discussing each week I’ve added several more that show some of the trends on a weekday basis. These are absolutely fascinating to unpack and reveal some great weekly trends for investors to take advantage.

I am for the data I provide in the videos to provide a clear picture of what is happening in the online advertising space with the goal that it will help you to making better decisions for your business. Don’t forget to subscribe, like or sign-up for the push alerts so you don’t miss out on future blogs/videos.

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COVID Week 6 – Sustained Growth

Growth in PPC continues.

One of the shining lights in the midst of the terrible pandemic afflicting the world is the Internet. Social distancing used to mean not seeing people but now there are Apps that can bridge the gaps between friends and families. It wasn’t too long ago that work was largely conducted through physical effort while now commerce can still be conducted online.

Escrow.com

This is the sixth video in the COVID series where I’m endeavouring to keep domain investors informed about the impact of the virus on the PPC market. I’ve been holding my breath waiting for a crash in earnings per click rates but as you can see in this video it looks like the trends have matured to display a consistent sustained growth.

This outcome is not only a surprise but a great boon for domain traffic investors. I know that many ParkLogic clients have been experiencing record numbers and this is helping them through this terrible time.

Remember to never forget that as important as numbers are, people’s lives are even more so. I would encourage you to continue to reach out to loved ones and see what you can do to support them.
Keep safe.

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Recent Comments
Wolftalker
24 April 2020
mgilmour
I think I can only reply by saying - Thank you!
26 April 2020
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COVID Week 5 – Trend Continues

How will the trend impact your business?

In this week’s video I continue to unpack what is happening to the RPMs (Revenue per Thousand Visitors) and EPC (Earnings per click) rates as a result of the impact of COVID-19. Both these metrics underpin the entire domain eco-system, including ICANN, registrars, registries and of course, domain investors.

Escrow.com

Much to my pleasant surprise the trend upwards for in this quarter has continued and we have not seen the expected precipitous drop off in EPC rates. This has resulted in a continued upward swing in the revenue being generated by domain traffic. This is great news for domain investors that are now experiencing the additional beneficial effect of an influx of new traffic hitting their domains.

Amongst all of the numbers and analysis we must not forget that there are individuals, families and friends that are suffering around the world. My heart and prayers go out to these individuals and that we all continue to take all necessary precautions to halt the spread of the virus.

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Covid Week 4 – Critical Quarter

How is PPC shaping up for the coming quarter?

Out of all the COVID-19 videos this is the most critical as it provides insight into the new quarter’s online advertising spend. This directly drives earnings for any domain investor that is looking for pay-per-click or other forms of online advertising for their revenue.

Escrow.com

A number of news articles in February suggested that both Google and Facebook were concerned about the online advertising industry and the impact that COVID-19 was going to have on it. To date, the numbers have looked strong and the big worry was around the new quarters advertising budgets.

We now have the first week of the quarter’s actual data and the results are both surprising as well as intriguing. I hope you find the information in this series of videos useful for your business and that they help you make decisions about what to do next in this difficult time.

Please don’t hesitate to leave any comments and questions that you may have about the videos. I look forward to hearing from you.

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Week 3 – Impact of COVID-19

How COVID-19 is changing online advertising.

Around the world, one economy after another is reeling from the impact of COVID-19. In this video I’m unpacking a fresh set of data to see how the virus is affecting the online advertising industry and more in particular domain monetization.

Escrow.com

To date, I’ve been incredibly surprised by the resilience of the earnings per click rates. The combination of both multiple direct advertising networks and Google backed companies have meant an uplift in revenue for ParkLogic clients. What we don’t know is what will happen with the new online advertising budgets for the upcoming quarter.

What is clear is that domain investors that are exposed to a single monetization source will likely be buffeted by the changes surging through the global markets. One advantage that companies such as ParkLogic provide is a level of downside risk management through algorithms that are constantly searching for the maximum revenue across many, many networks.

Once again, our prayers are with all those impacted by the virus as well as medical professionals such as doctors, nurses, hospital janitors etc. that put their lives on the line to help others. Until we meet at a domain conference again, take care and be safe.


 

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Recent comment in this post
Wolftalker
..to know you're still bangin' away MG
02 April 2020
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