Blogs about the domain industry and the various players and companies within it.

Week 3 – Impact of COVID-19

How COVID-19 is changing online advertising.

Around the world, one economy after another is reeling from the impact of COVID-19. In this video I’m unpacking a fresh set of data to see how the virus is affecting the online advertising industry and more in particular domain monetization.

Escrow.com

To date, I’ve been incredibly surprised by the resilience of the earnings per click rates. The combination of both multiple direct advertising networks and Google backed companies have meant an uplift in revenue for ParkLogic clients. What we don’t know is what will happen with the new online advertising budgets for the upcoming quarter.

What is clear is that domain investors that are exposed to a single monetization source will likely be buffeted by the changes surging through the global markets. One advantage that companies such as ParkLogic provide is a level of downside risk management through algorithms that are constantly searching for the maximum revenue across many, many networks.

Once again, our prayers are with all those impacted by the virus as well as medical professionals such as doctors, nurses, hospital janitors etc. that put their lives on the line to help others. Until we meet at a domain conference again, take care and be safe.


 

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Wolftalker
..to know you're still bangin' away MG
02 April 2020
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Week 2 - Impact of COVID-19

How is COVID-19 going to impact your business?

What a difference another week makes to the COVID-19 global crisis. The statistics coming through are nothing short of incredible as a massive upward trend rolls across domain traffic investment portfolios. So, what’s driving these numbers and is this tsunami sustainable?

Escrow.com

Once again, I dive into the statistics that we have at ParkLogic to pull out some interesting highlights that reveal what is going on in the online world. I’m sure these numbers will be invaluable in helping you make decisions about your own business moving forward in these tumultuous times.

Sadly, more people are getting infected by COVID-19 and some nations are still acting as if it will just blow over and not touch them. The tragedy is that thousands of people are dying as a result of inaction.

Our prayers and thoughts are with everyone and their loved ones impacted by the Coronavirus. Don’t forget to wash your hands and practice social distancing to help flatten the curve so that the hospitals are not flooded, and everyone can have their medical needs met.

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Covid-19 and Domain Investing

How will Covid-19 impact you financially?

As well as being a real threat to the health of many individuals the Coronavirus is spreading another contagion around the world. A financial fear that seems to be terrifying the markets. In this video I will look at four key charts that will help show how this is impacting traffic monetization revenues.

Escrow.com

So far, it looks like users are coming online to work and businesses are trying to reach out to them with higher earnings per click rates. This is then being reflected in both the normalized and traditional RPMs. This is good news, but the end of the quarter is only a few days away and advertisers may vanish as business hunker down.

I plan on updating these charts over the coming weeks and releasing additional video content as the data comes in. Hopefully this will help you and your family plan for the future and mitigate some of the financial risk that may impact your domains. I would also like to pass on my best wishes and prayers to anyone that is physically, mentally or financially suffering as the result of Covid-19.

Don’t forget to subscribe to the videos or the push notifications on whizzbangsblog so you don’t miss out on articles as they are released.


 

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Domain Investors and the Coronavirus

How is the Corona virus going to impact your business?

Every time I turn on the television or check online news feeds, I get a sense the world is gripped in a palatable fear of the Corona virus pandemic. The virus is almost the ultimate incarnation of fear. It’s something that you can’t see and yet has clearly devastated families and loved ones around the world.

Escrow.com

An irrationality seems to have gripped many people as they clean out the supermarket shelves of toilet paper, tissues, face masks and tinned staple food. The fact that the Coronavirus does not cause a person to have diarrhea has clearly been ignored.

Recently, the terror seems to be flowing through corporates as they are now asking their staff to work from home and have enforced strict hygiene guidelines for those that journey to work. This seemingly continuous diet of fear has spread like a contagion into the financial markets as they collapse around the world.

How is all this carnage going to impact the domain industry or is it business as usual?

I remember in the midst of the Global Financial Crisis reading a blog article by a notable domain investor declared that it was great to be in an industry that was immune to the world’s financial woes. I must admit that at the time I scratched my head and wrote my own article stating that if we think we are immune to a global shock then we are kidding ourselves. Shortly afterwards, the PPC rates tanked and amounts paid for domains dropped through the floor.

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Guest — Snoopy
"An irrationality seems to have gripped many people as they clean out the supermarket shelves of toilet paper, tissues, face masks... Read More
14 March 2020
mgilmour
If everyone didn't panic then all would be good....it's the classic case of FOMO. My point on toilet paper is because it has nothi... Read More
14 March 2020
Guest — Snoopy
If people weren't panicking over this we'd all be screwed! People typically do panic when faced with a crisis which results in fas... Read More
14 March 2020
2136 Hits
10 Comments

NamesCon 2020 - The Future of Domaining

The future is bright for the domain industry.

This is the final video in the three part series that comprised my keynote address at NamesCon 2020 in Austin, Texas. The first two parts can be viewed by clicking on the below links:

Domain Sales

Domain Traffic Monetization

Escrow.com

In this video I share some of my thoughts on where the future of the domain industry is headed in the three areas of domain sales, traffic monetization and development. One of the great things about domains is they are so incredibly flexible in their capacity to be at the center of real economic value.

The final message of the video can be summed up by saying, "Through innovation the future is bright and it's only a matter of dreaming big enough that will bring real growth to the industry."

I hope you have enjoyed this series of videos. I would love to receive your comments and thoughts as it's these that inspire me to keep on writing my own thoughts down about our great industry.

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