Blogs about the domain industry and the various players and companies within it.

Industry Update - Week 25

Great statistics and analysis in this week's review.

In this week’s video I share about a new master class I’ve just released on MasterClass Lessons (https://mcl.club) that discusses how to do a proper traffic test. It’s a little bit more advanced than the others in the Monetization series as I discuss macro, micro and group analysis strategies.

The statistics continue to amaze me as I pull some interesting insights into what is happening to the online advertising industry. Google is continuing to surge forward while the direct advertising networks are winning more traffic. All great information to domain investors in the traffic space.

Please feel free to leave comments here or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club

 

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Industry Update - Week 24

New charts that really show how much has changed in the industry.

This week I add a couple of new charts to the regular analysis that really highlights the massive change we’ve seen this year so far. You won’t believe just how much more Google is paying for traffic now compared to the beginning of the year.

We can see that Google is powering forward by increasing their normalized RPM compared to the flatlining of the Direct Advertising networks. That being said, I think the Direct Advertising networks will spring back into action as the threat from COVID-19 subsides.

I also discuss a couple of new lessons I plan on adding to MasterClass Lessons next week….so those of you that thought you were finished, yep, there’s more on the way.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog?sub_confirmation=1) . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

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Industry Update - Week 23

A great week filled with stunning data.

This week’s highlight would have to be the continued rise of Google as they pay more for valuable domain traffic. The normalized RPM charts of both Google and direct advertisers are amazing due to the fact that Google is clearly after more of the quality traffic.

Advertising network Pubmatic recently reported that Q2 mobile spend soared 71% over the last year and this is clearly evident in the numbers that I’m reporting. It’s a boom time for the domain industry and it’s only a couple of weeks until we start the rush towards Christmas.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog). You can also subscribe to my blog or Youtube channel so that you don’t miss out on future updates.


 

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Domain Industry Update - Week 22

Awesome statistics this week - not to be missed!

I must admit that I really look forward diving into the data to pull out a few gold nuggets from the statistics each week. This week is no exception. Google is continuing to pay more for traffic and the direct advertisers are winning more of the traffic even if they are paying less for it!

This vitally important data for domain investors is often the difference between being successful and operating at a loss. The numbers aren’t just interesting but often show the way to future seams of gold that others miss out on.

If you haven’t done so already then I would also highly recommend you check out MasterClass Lessons (https://mcl.club). I’ve uploaded a complete training program on Domain Monetization that many investors are just loving! I’m not charging a penny to get access to it, so you’ve got nothing to lose.

Also….don’t forget to subscribe on the video or leave a comment or question.

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Domain Industry Update - Week 21

Great insights into this week's numbers.

This week I do another dive into the data to pull out some great insights that will help you and your business. All of the regular charts are in place, including RPMs, revenue trend and volatility for both Google and Direct Advertising….all awesome stuff!

What’s interesting about the current week’s data is how both Google and the Direct Advertising community are reacting to the continuing COVID saga. Numbers have skyrocketed for some, fallen for others and the whole time domain investors are getting the benefit.

Don’t forget to leave a comment either here or on Youtube and you can always subscribe to my Youtube channel so that you don’t miss out on the next installment of vitally important information for your business.

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