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Fix the Problem Enom!

Fix the Problem Enom!

There are a number of basics to business. The first is that you remember to collect the money and the second is to never forget the customer. It just so happens that for quite some time registrar, Enom, has forgotten both of these.

Escrow.com

You'll have to excuse the little rant.......About 2 weeks ago I went to top up my account for my domain renewals. It’s a regular thing that I do and I wasn’t expecting any surprises. After clicking the “submit” button I was presented with the server error page below.

Enom Error

I’ve been around technology for a long time so although the error was annoying I wasn’t that phased by it. A couple of weeks later I decided to try adding money to my account again and I received exactly the same error. You would think that after a couple of weeks (at least) that any problems with the payment system would have been resolved.

Sighing to myself I dialled the help desk number and after pressing a series of buttons to select technical support I waited on the international call for around 15 minutes until I finally gave up. I then recalled the number and selected the options for sales support……20+ minutes later I was finally speaking to a support desk person.

They were actually quite helpful and indicated that my credit card had expired and that I needed to add the date to the profile part of the Enom system. I was a little confused by this as I said that each time I added my credit card for the payment I put in the correct expirey date and received the error page.

The person said they have known about the problem for a long time and that for some reason the expiry date for the credit card is pulled from the profile and not from the form you just filled in for payment……go figure?

I politely suggested that someone should really fix an error that crashes the website and the support person became…how shall I say…..less than helpful. Maybe he was just a little frustrated with the tech-teams lack of bug fixing....who knows? I suggested that I blog about my experience and point out to other Enom customers how to get around the problem and the support person thought that was a great idea.

What I would like to know is how long this problem has been going on for and why the heck the support people haven’t communicated to the development team about it? It’s clear that the support people have a work around….so the question has to be asked, why hasn’t Enom’s CTO fixed a problem that strikes at the heart of revenue collection?

Since Enom is holding the valuable assets of a lot of domainers…..what would happen if some of these domains began to drop because people couldn’t get onto the support team for the magic work around? My guess is there would be a lot of law suits flying around.

So Enom, my advice is to stop procrastinating and fix the problem rather than waiting around for a disaster to happen. It improves revenue, customer experience and stops potential legal issues.

In the meantime, if you are an Enom customer the work around is to update the date in your profile for your credit card before adding it again into the payments page.

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. He has also recently published his first science fiction book, Battleframe.

Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. Due to demands on his time, Michael may be contacted by clicking here for limited consulting assignments.

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Comments

Guest - Chelsea on 03 February 2016
Enomageddon

My experience with all things Enom -- yes, including even the simplest, most seemingly benign 'administrative matters' -- has been reliably dreadful for absolutely ALL of the 14 years I've been forced to tangle with them. They just don't "get it" ...and frankly don't care to (otherwise, they wouldn't be sweating the little stuff by way of chronic, willful benign neglect!).

Let's all lower our expectations (again) and just face facts: Enom is a quintessential Internet dinosaur the likes of which we read about every day on tech blogs ...à la the infamous, bar-lowering "Network Solutions".

My experience with all things Enom -- yes, including even the simplest, most seemingly benign 'administrative matters' -- has been reliably dreadful for absolutely ALL of the 14 years I've been forced to tangle with them. They just don't "get it" ...and frankly don't care to (otherwise, they wouldn't be sweating the little stuff by way of chronic, willful benign neglect!). Let's all lower our expectations (again) and just face facts: Enom is a quintessential Internet dinosaur the likes of which we read about every day on tech blogs ...à la the infamous, bar-lowering "Network Solutions".
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