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Stop Crying and Make Money

Stop Crying and Make Money

Sorry if this is a little bit of tough love but seriously…’s probably the best advice some of you could ever get.

I’m always amazed at the number of domain owners that get incredibly emotional about their domains and make economically irrational decisions. I hate to say this but domains are not your children, they don’t care if you sell them, you can monetise them anywhere and more than that they don’t care what price you sell them for.

Let’s unpack one level of thinking that is surprising……“I’m going to place all my domains with parking company X because the salesperson is my friend.”

For a start, my experience at ParkLogic has shown that no parking company wins more than 25% of the traffic at any point in time. This means that if you place ALL of your domains with a single company you are losing AT LEAST 75% of the time! This is a fact and one that has years and years of data behind it.

It’s great making friends with your account manager but I hate to burst the bubble, that person gets paid for the traffic that you bring them. The question you have to ask yourself is, “If I moved all my traffic away from them would they still want to hang out?” The last time I checked, I didn’t have to pay to have a friend so the answer should be yes.

Remember that business is business and you owe it to yourself and your family to do whatever you can to maximise your revenue.

I’m getting really tired of going into the various forums and seeing the complaints about PPC revenues declining. Many of the same people that complain keep on doing the same thing year after year with their domains and yet expect a different result. Einstein said that this was the definition of insanity.

My daughter just passed her driving license test the other day and is looking to buy a car. She found a great car but it was a little out of her price range so she came to Dad for help. I looked her in the eye and said, “Honey, you have six weeks to earn an extra $1,000 for your car. Put your creative thinking into action and stop coming to me for the money and start earning it yourself.” Literally within a few hours she’d solved the problem.

If you’re one of the complainers then get off your backside and make some creative sensible decisions about your domains. Don’t do the same thing as you’ve always done and the spend half your life on the forums whining about how the industry is going down…’s not going down but with an attitude like that it is for you.

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Wednesday, 28 September 2022
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