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Why .CLUB Is So Successful

Why .CLUB Is So Successful

I’ve been reflecting on some of the great companies that are being built in the domain industry and I couldn’t go past .CLUB. When you consider the new gTLD have only been in the marketplace for a couple of years it’s remarkable what .CLUB has achieved. There are so many new extensions launched and yet everyone seems to hold .CLUB in high regard. So the question I have is why?

Every company is not built on an excellent team and I just want to highlight a number of the team members that I regularly catch-up with at all the different domain shows around the world. I think that their attitudes and focus really provide a valuable insight into the .CLUB success story.

Colin Campbell (CEO)
Colin CampbellThere are a number of things that strike me about Colin and the first is passion. He’s passionate about .CLUB and provides such a focused drive to see it succeed. That being said, I’ve watched from the sidelines as he’s conducted deals that are beneficial for both parties. He isn’t a scorched earth CEO that has a win at all costs mentality but rather a collaborative one that wants to see others be successful as well.

Dirk Bhagat (CTO)
Dirk BhagatThe first time I met Dirk we were sitting around a fire pit at a hotel somewhere (can’t remember where). Underneath his easy going exterior ticks an incredibly smart individual that, like Colin, has seen the ebbs and flows of the technology industry across many years.


Jeff Sass (CMO)
Jeff SassAs chief marketing officers are concerned Jeff would have to be right up there with the most frequent milers ever clocked up. He’s everywhere! We recently chatted in Fort Lauderdale and he headed immediately to Cologne, Germany and we met up a few days later in Hong Kong. Not only does Jeff clock up the miles but he brings an incredibly creative mind to promote .CLUB to so many different cultures.

Michele Van Tilborg (VP Bus. Development, COO)
Michele Van TilborgLike the rest of the .CLUB team, Michele, clocks up the air miles as she makes sure that things happen in one country after another. To understand how dedicated she is to the .CLUB cause, while at DomainFest.Asia in Hong Kong, I watched as she had meeting after meeting, when she really should have been in bed due to being sick. She's a real powerhouse that gets things done.

There are other’s in the .CLUB team that also contribute but the above four are the people I have had the pleasure of interacting with directly. What I’m highlighting is the fact that a great, passionate, focused team is what’s driving the .CLUB brand. At .CLUB's core there is one particular value that seems to stand out more than everything else and that’s generosity.

It’s not often that you can call a business generous….after all, isn’t the goal to make money? When I look from the outside, .CLUB is generous (not stupid) in everything they do. They support the industry through their many sponsorship activities and are very generous with their time. They do whatever they can to help promote up and coming .CLUB based businesses.

For example, they are getting right behind George Verdugo (awesome, fun guy btw) in his plans for George has some incredible ideas for the website and with some of the rates he showed me it won’t be long before he climbs the travel websites ladder of success!

Another example of generosity, is one evening during “The Domain Conference” in Fort Lauderdale, Colin and his wife invited about sixty people to their home for dinner. The food was exceptional, conversation awesome and getting to know Colin’s wife was terrific… can really see the real power behind .CLUB :-)

.CLUB is inspirational on many fronts and I’m sure that over a few drinks the team will also share about the many mistakes they’ve also made. Which brings up a last point I would like to make…..they are a fun group to just hang out with. I think this last ingredient is what makes them a very special company…..they all individually and as a team seem to be having a great time expanding .CLUB to the world. Well done!

I thought that it was about time that I wrote about .CLUB as they are really and truly a real beacon of success for the new gTLDs. I really do believe that it's early days for the registry and it won't be long before .CLUB domain extensions are being used everywhere.

I want to state up front that I was not asked to write this article by anyone and that no one has twisted my arm in any manner whatsoever. I believe that great companies should be lauded and .CLUB is one of them.

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