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Saturday Musings – The Secret Power of Entrepreneurs

Saturday Musings – The Secret Power of Entrepreneurs

I’ve been an entrepreneur all my life. I started my first business when I was sixteen years old and now thirty-four years later I’m still at it. Along this journey, I’ve learned a number of things about being an entrepreneur and the very first of them is the power you have in making decisions.

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Sadly, I’ve found that many people opt out of making decisions and they effectively let the world make them for them. They make the trade-off between financial security and doing that thing they dream of always pursuing. As the year’s tumble by and their obligations creep upwards the dream becomes ever more elusive.

The gap between them taking the leap of faith is actually within their hands but the terror of wondering if something went wrong halts them from taking the first step. I often wonder what is more terrifying? Failing in the pursuit of a dream or living with the regret of never tried.

I’m not advocating “leaping where angels fear to tread” but some people just need to make the decision to go for it! Get good sound advice, do everything you can to minimise the downside and work like the blazes at your dream.

If you find that it was a bit of a “pipe dream” then don’t blindly continue down the road of ruin but make another decision to pivot your business into an avenue that looks more promising. Too many people follow a business plan to the absolute letter rather than treating it as a living breathing entity that changes as you learn more about your service offering, customers, suppliers, and products.

The secret power of an entrepreneur is they can decide the direction for their company. It all hinges on whether they have the gumption to face reality and plot a new course. This is sometimes a little disheartening and it can be a little embarrassing sharing with your friends a change in direction…..but then again you are responsible for your own destiny and there is nothing more liberating than that!

I recently went to the bank (a very frustrating experience) where they were offering me a better deal on some of their products. Everything was going well in the conversation until I informed them that I was self-employed. Suddenly they wanted all sorts of paperwork, accounts, and whatnot before they would move on anything.

I’ve been through this process many times before and it drives me crazy. I said to the manager, I have more job security than you do. She looked blankly back at me, not comprehending what I was saying.

I said, for over thirty years I’ve managed to build a number of successful businesses and I’ve proven that I know how to make money. What you don’t know is that there has just been a decision by the banks board to shed 10% of the work force and that you are one of them. So now who has more control over their financial wellbeing? I looked on as comprehension dawned in her expression. She got my point.

When you make a decision to follow your dream you are in the driver’s seat. Assuming you are building a successful venture no one can fire you, tell you to stay back late or deny your planned vacation. What you will discover is that running your own business is the first decision that will spawn a daily litany of decisions. The power is in your hands…..be the entrepreneur you’ve always dreamed you could be.

Have a great weekend!

Greenberg and Lieberman

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Tuesday, 15 October 2024
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