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NamesCon 2020 - Traffic Monetisation

20200218_trafficmonetisation The history and benefits of domain traffic monetization.

This is the second in a three part video series that covers the keynote address I conducted at NamesCon 2020, Austin Texas. The first video addresses the domain sales business model and can be viewed via the below link:

NamesCon 2020 - Domain sales

This video covers the history of domain monetisation and the major technological innovations that have underpinned the entire business model. It then unpacks case studies to determine how this innovation has impacted the bottom line for professional domain investors.

Of all of the videos that I've made over the years this three part series is the most important. It dives into the heart of what it means to be a domain investor and then extracts key metrics that every domain investor should be aware as they manage their own portfolio.

NamesCon 2020 - The Future of Domaining
Video - Impressions of NamesCon

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Tuesday, 25 June 2024
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