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Industry Update - Week 23

20200821_week23 A great week filled with stunning data.

This week’s highlight would have to be the continued rise of Google as they pay more for valuable domain traffic. The normalized RPM charts of both Google and direct advertisers are amazing due to the fact that Google is clearly after more of the quality traffic.

Advertising network Pubmatic recently reported that Q2 mobile spend soared 71% over the last year and this is clearly evident in the numbers that I’m reporting. It’s a boom time for the domain industry and it’s only a couple of weeks until we start the rush towards Christmas.

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