Industry Update - 18th Sept 2020

This past week we have seen a benchmark change in the domaining monetization landscape. I thought I’d never see it happen, but it did, and I believe it will be the precursory to a seismic shift in how domains are monetized.

So, what am I talking about? For the first time in many years the average Google normalized RPM (revenue per thousand visitors) was higher than the direct advertisers. It was a single data point but one that I believe forebodes massive changes in the online advertising landscape as Google pulls back its market share.

This week’s charts are packed full of invaluable information for those domain investors that are wanting to monetize their traffic more effectively. The coming weeks are going to be incredibly fascinating as the journey towards Christmas moves forward.

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