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Industry Update - week 14

What's happened this past week in the domain industry.

What a difference a week makes! In this industry update we can definitely see that Google is getting a lot more aggressive with securing more of the domain traffic while the direct advertising networks are struggling.

Escrow.com

The question I find myself asking is, “What’s causing this change?”

At this stage I can only guess that COVID-19 is having a big impact on advertising networks that don’t have a depth of clientele that are wanting to secure the traffic. If a client stops advertising, then there isn’t another to take their place.

Typical mainstays of the direct advertising networks have always been the travel and finance sectors. No one is traveling and loans are scarce as the population hunkers down for a second wave of the virus. This makes the direct advertising networks more vulnerable to global shocks.

That being said, the numbers are still looking very positive and as the video shows, it’s all good for the domain investor.

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My Life Principles

The three principles that I have built my life upon.

When I was twenty something, I went on a quest to try and find a series of life principles that would carry me through the rest of my life. I needed the principles to be timeless, practical and all encompassing.

Escrow.com

In this video I relate the three principles that I have endeavored to rigorously apply to my life. I’ve found them to be liberating, powerful and a beacon for me to follow in every circumstance that I have found myself in.

I hope you enjoy what I share and find some merit in applying these principles to your own life. If you’ve found the video thought provoking then don’t forget to leave a comment, like or subscribe.

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Recent Comments
Wolftalker
Sounds like a plan
14 June 2020
mgilmour
Thank you for your comment.
14 June 2020
1451 Hits
2 Comments

Domain Industry Update – Week 13

Lots of great data in update 13

In this update we are getting our first glimpse of what the northern hemisphere summer may pan out for the domain industry. Although it’s early days as yet, the statistics are panning out to be really interesting.

Escrow.com

I read a recent news article that suggested the USA may have a second wave of COVID-19. This will be a terrible loss of life, economic chaos and a tragedy for many in the workforce who lose their jobs. I wouldn’t be surprised if this spills over to the domain industry with an increased level of volatility.

The big unanswered question is if and when the big corporates will start spending more money in online advertising. If this does occur, then this influx of advertising funds combined with the existing small-medium sized business will become a boom for domain traffic investors.

In the meantime, I pray that everyone is keeping safe. I look forward to seeing you when this international pandemic finally draws to a close…..hopefully this will be sooner rather than later.

 

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Recent Comments
David J Castello
I assume there will be a second wave of the virus here in the States, but there is no way anyone except the vulnerable (elderly, e... Read More
14 June 2020
mgilmour
Down here in Australia we've sadly had 102 people die since COVID first made our shores. The good thing is that it's not a LOT mor... Read More
14 June 2020
Wolftalker
And the first wave isn't even finished yet - thanks to incompetence and criminality at the White House.
14 June 2020
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3 Comments

Domain Industry Update – Week 12

What's been happening this week with domain monetization?

Another week and some fantastic data to trawl through that is impacting each of our domain portfolios. I must admit that I really look forward to the analysis each week and to interpret what the numbers are telling us about the state of the industry.

Escrow.com

Last week I made a prediction that this northern hemisphere summer was going to be entirely different from the regular vacation induced downturn that most domain monetizers experience. In fact, I think that rather than the typical 10-15% downturn we’ll get a 5% uplift in revenue.

The main reason for this prediction is that most people have already had an enforced vacation at home with the COVID-19 quarantine. In fact, I don’t know anyone that isn’t looking forward to getting back to work and the regular rhythm of life.

This is going to be great news for domain monetizers as it will mean their portfolios will throw off more cash than normal. The missing piece of the puzzle is when the big corporates will head back into buying traffic.
At the moment the online industry is being supported by the small to medium enterprises….so hurry up Amazon and Walmart. Start buying highly valuable domain traffic!

This week’s update is essential for domain investors and I hope you enjoy the rich data that I present. It’s only a few minutes…..but it may change the direction you take your business.

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Saturday Musings – Carpe Diem?

When should we seize the day?

The Latin phrase “Carpe diem” was made famous by the movie “The Dead Poets Society” where the late Robin Williams stars as a teacher that inspires students to “Seize the Day!” That sounds great but which opportunities should we seize, and which should we leave?

Escrow.com

Don’t get me wrong, I loved the movie, but I’ve found that too many people have a FOMO (Fear of Missing Out) attitude where if they don’t “Seize the day” then they’ll never receive another opportunity ever again. This attitude is completely wrong and promotes bad decision making.

In this video I discuss a number of the methods that I use to assess opportunities. Some may be worthy of seizing while others can just be let go….and without any sort of fear. I hope you enjoy the video and I would encourage you to leave a comment, send me a message or just like it.

Have a great weekend.
Michael

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