Industry Update - 25th Sept 2020

Some great stats that have the potential to change businesses.

This week’s update is full of great data and statistics that will tantalize as well as inform domain monetization investors about what is really happening in the wider industry. I find myself looking forward to creating the data each week as it gives me a snapshot of what’s really going on.

One highlight from this week’s video is the continued surge in the Google normalized RPM. When you compare where they’ve come from earlier in the year it is really quite astounding their willingness to pay more and more for quality domain traffic.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

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Conversations - Howard and Barbara Neu

What a great couple that has meant so much to the domain industry.

In this “Conversations” video I reminisce with Howard and Barbara Neu about the early days of the domain industry, TRAFFIC conferences and what they are doing now. It was a real journey down memory lane for the three of us as we recall some of the highlights of the various events that transpired more than a decade ago.

Howard and Barbara are widely regarded as the heart and soul of the domain industry and together with their renown business partner, Rick Schwartz, they brought domain investing into the mainstream. It’s through efforts by great people like them that domain investing is what it is today.

I hope you enjoy the conversations video and don’t forget to like, comment and subscribe to my Youtube channel.

 

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Covid Week 4 – Critical Quarter

How is PPC shaping up for the coming quarter?

Out of all the COVID-19 videos this is the most critical as it provides insight into the new quarter’s online advertising spend. This directly drives earnings for any domain investor that is looking for pay-per-click or other forms of online advertising for their revenue.

Escrow.com

A number of news articles in February suggested that both Google and Facebook were concerned about the online advertising industry and the impact that COVID-19 was going to have on it. To date, the numbers have looked strong and the big worry was around the new quarters advertising budgets.

We now have the first week of the quarter’s actual data and the results are both surprising as well as intriguing. I hope you find the information in this series of videos useful for your business and that they help you make decisions about what to do next in this difficult time.

Please don’t hesitate to leave any comments and questions that you may have about the videos. I look forward to hearing from you.

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Some Domainers are Just Dumb

Are you domaining with ancient or modern tools?

I was reading an article on TheDomains.com about domain traffic monetisation and the comment list ended up being filled with doom and gloom. I found the comments tended to spring from domainers harkening back to the “good old days” when raking in money from their traffic was easy. Many of them also showed a complete lack of understanding about how monetisation has moved on from the “good old days”.

Escrow.com

I will once again say upfront that I’m one of the founders of ParkLogic and we monetise domain traffic but in a very different manner from ANY other provider. We work with almost all of the traditional parking companies and many of the global advertising networks. This gives us a unique perspective on the industry, and I believe provides us with some authority to speak on the subject of monetisation.

I would first like to tackle the common misconception that parking providers are thieves. Contrary to popular belief, we find the parking providers are not fraudulent and stealing your money. They are often as in the dark as you are as to why a domain’s earnings have fallen apart or why a clawback was applied to your account. Google is pulling all of strings and they don’t share squat with their partners.

Before you go accusing your account manager of theft think twice. They are actually your best friend who represent you to their larger organisation. I’ve heard of some account managers being treated despicably and it’s about time some bad domainers act a little more professionally. Thank goodness most domain investors ARE professional in their approach.

That all being said, have some parking providers attempted nefarious behaviours in the past? Absolutely! In fact, on the whole these companies are no longer in business. They’ve either been caught out by their customers or partners for doing the wrong thing and have now been expunged from the industry. This means the companies that have survived are generally pretty good.

Now let me comment on the state of play of domain monetisation. Is it dead? Nope. Is it dead for some people? Yes. The major reason why domain investors believe that domain monetisation is dead is because they keep on doing the same thing they always have. Go figure?

Let’s think about this for a bit. Many domain investors complain about declining revenues and then do nothing about it. They may change parking providers but that’s just like changing which cabin you’re going to sleep in on the Titanic.

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Recent Comments
Jay
I notice you promote .icu I am owner of lifesavings.icu and funny enough, I was on the registry site for .promo and noticed the us... Read More
21 October 2019
mgilmour
Great point Jay!
21 October 2019
Guest — Matt Wegrzyn
Domain traffic monetization is certainly not for everyone. As a a matter of fact, it's not for most people. Here's my best advice ... Read More
21 October 2019
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Why domain traffic is so valuable

Getting to the real value in domain traffic.

Have you ever wondered why advertisers keep on paying for domain traffic year after year? Despite all the naysayers out there saying that domain traffic monetisation is dead it seems to keep on getting better….yes, you just heard me right.

Escrow.com

Domain monetisation isn’t just about views, clicks, RPM and the like. Domain monetisation is all about matching advertising to user intent and this is why it’s so valuable for advertisers. When a person goes to a domain name, they have an intent behind their query about what they are looking for and this is incredibly powerful. The user has already passed from wondering what to look for to seeking to find.

The great majority of people who are in a seeking to find mode are wanting to purchase when they find what they are looking for. The difference between looking up something on a search engine versus domain traffic is that a person looking up something on a search engine is seeking information while a person typing in a domain name is seeking to buy.

Many years ago, I read a report that Google produced outlining that domain traffic produced better results for advertisers compared to search traffic. It was at a time when Yahoo reigned supreme in the domain space but it wasn’t long before Google aggressively went after the domain industry as the traffic converted for advertisers.

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Recent Comments
joezepy
Hi Michael, Do you have any stats as to how much of Google's ad business comes from domains? Do you know where that might be acq... Read More
16 August 2019
mgilmour
There isn't any definitive data on this but my guess is that it's several billion dollars a year to Google.....of course, the indu... Read More
17 August 2019
Guest — Todd
Very insightful post. "The challenge for the industry is how to best unlock this information, package it up and then onsell it at... Read More
17 August 2019
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