Industry Update - 11 Mar 2021

Advertisers roar back into the market.

What a difference a week can make to the statistics pouring across the Internet. This week we saw a sharp rebound in the Google and more in particular the Direct Advertising network numbers. If you haven’t looked at one of my weekly videos before then this is the one to check out.

As well as the RPM and normalized RPM number pulling around a lot of other great things have been taking place. I recently uploaded a new lesson on MasterClass Lessons (MCL.club) that digs deep into Traffic Quality and why is it that some domains are better than others. If you haven’t done the series on domain monetization then I would encourage you to do so….after all, it’s free!

I should also mention that I am starting a club on ClubHouse….really couldn’t resist actually. It’s on “Entrepreneurship and Life” and will be discussing a wide range of topics that impact not just an entrepreneur’s business but all aspects of their life. I will be hosting it at 4pm Friday EST so make sure you come a check it out.

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Industry Update - 5 Mar 2021

Google catches a cold!

This week saw some big changes in the numbers as Google fell away and the direct advertising networks picked up the slack. Yes, you read that first sentence correctly. Google dropped substantially in what it was paying out to domain investors while the other networks paid out more.

This brings up an important point. If you are not exposed to other sources of income other than Google then your revenue can be at risk. If you’re doing more than $500 per month in revenue, then I would encourage you to reach out to me at ParkLogic or via my blog as getting a broader mix into your revenue can help mitigate a lot of downside risk.

If you are looking at selling a traffic domain portfolio then we have some cashed up investors that are able to buy. Please feel free to reach out to me if you’re interested.

I would like to also thank all those people that wished my Dad well. He had a health issue that a bit scary for him and the entire family. The good news is he’s back home and doing well.

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In this video I will be chatting with Sarah about what’s to come for WhizbangsBlog. We discuss how she has been going with her most recent blogs and the overwhelming amount of positive feedback she has received.

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We also touch on the upcoming webinars that will be happening in the future. We would love for you to leave a comment on this blog about any questions or topics you may want us to discuss.

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Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. He has also recently published his first science fiction book, Battleframe.

Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. Due to demands on his time, Michael may be contacted by clicking here for limited consulting assignments.

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