How many times have you heard that question? Each day I’m approached by people trying to sell us poor quality traffic, wanting investments for a new venture or monetisation companies that want me to do a lot of work to integrate their system. The problem is….there are only so many hours in the day….
One of the biggest challenges that I have is how to best rank the various opportunities that come across my plate at ParkLogic. Investment opportunities that don’t have any synergy with what else we are doing are easy to dismiss. The tough ones are those that tick all the boxes.
If we went after all of the great opportunities then we wouldn’t get anything done and worse than that, we’d miss the best opportunities. The question is, “How do we rank an opportunity?”
For me to invest any sort of cash the business must be unbelievably good. The reason for this is that I’m never short on ideas to invest my money into. For me to put my hand into my pocket and invest in someone else’s business means their opportunity beats anything that I could potentially come up with.
