I just received a press release from the backers of the new gTLD extension .ICU. I’ve received a lot of different releases from different new gTLDs and it was tempting to put this release in the circular out tray beneath the desk….but then a few things caught my eye that caused me to hesitate.

For a start, the people behind .ICU include Kevin Kopas and Lars Jensen. Both founders have massive amounts of experience in the registry and registrar space with contacts that would leave most new gTLDs incredibly envious. Combine the contacts with their unique energy and drive and you have a formidable combination destined for success.

According to the press release .ICU already has over 100 registrars selling the extension and this is growing rapidly on the back of having CentralNic providing the backend services. So it would appear that despite the inevitable ICANN delays the two founders have been very busy indeed!

And then there’s the extension itself, ICU which is an acronym of “I See you”. The first thing that came to my mind when I saw this was the blockbuster movie “Avatar” where the main character would say to one another, “I see you.” For those of you that have been living under a rock, director James Cameron, is currently filming the movie sequels so the term “ICU” will be well and truly in the vernacular.