Where is the Development Magic Bullet?

For quite some time now I’ve been digging through the different domain development platforms to determine which one is best. Is it Joomla? Wordpress? Or how about Weebly or Wix? What I’ve found is that they all fall short for domain investors.


Developing a domain into a business is one of the four principle business models that domain investors use to extract value from their assets. The other three are monetising domain traffic, selling domains as stock items and selling domains as high value items.

Each of the development platforms are excellent for building a single website but what I've continued to find is they still fall down is when a person tries to build more than one. Although it’s quite simple to spin up another instance in any of the platforms it takes a long time to set them all up…..and time is money.

Anyone that has embarked down the development path learns that building a single domain into a business is a challenging task…let alone many domains. Once you get over the hurdle of building a few websites you quickly discover that there isn’t a simple way to view how each of them are performing in their various business models.

Although Google Analytics provides some insight into your traffic the cost of using it for domain investors can be prohibitive. What are the costs on this “free” product? Do you honestly think that by providing Google end-to-end visibility on your traffic that they won’t take advantage of the data? Let me give you a hint, at its heart Google is an analytics company….. I think Google has enough of my businesses information without handing over the crown jewels for free.

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Recent Comments
Guest — Samit
Have you tried WordPress network? It's resource heavy but quite extensible. We're working on JumboCore, to address exactly this p... Read More
20 July 2018
Guest — Andrew Hyde
Interesting topic Michael, after evaluating development platforms years ago I came across DotNetNuke, now DNNSoftware, a CMS that ... Read More
22 July 2018
I think trying to develop a huge number of domains at one is basically impossible and is a pipedream of domains forever. The platf... Read More
22 July 2018
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