It’s good to be back from ICANN and a couple of weeks’ vacation in the south of France. I must admit that there’s nothing quite like taking some time out to refresh yourself and get a new perspective on our incredible industry.
As a co-founder of ParkLogic, while away,I found myself reflecting upon each of our service offerings and asking two questions:
1. What problem does it solve?
2. What business is it in?
These two questions force me to focus on what value are we adding to the target market. It’s really big picture stuff but during a time of vacation I find it’s a unique opportunity to work on the business rather than in the business.
So while I was looking an aqueduct built by the Romains in Pont Du Garde I began pondering about business structures that are built to last. In fact, I find that I can’t help but consider this when staring up at an amazing feat of engineering that was built over 2,000 years ago.
After visiting the musuem I found out that business was the main reason why the aqueduct was built. The Romans invested in serious architecture to move water fifty miles and then sold access to the water to make a massive profit. In fact, in Rome they had a ministry of water that was one of the more prestigious civil services because of the money it generated.
