As many readers know, one of the last things I like doing before I board a flight is to write a blog that I’m on my way. So once again I find myself in the Melbourne Qantas Club but unlike the majority of my trips, this time I’m not alone.

It just so happens I have both Danny and Laci from ParkLogic with me and they have managed to lighten the mood considerably. There’s nothing quite like having a couple of friends that you’ve been working with for over a decade travel with you.

So why are we heading to NamesCon? The simple answer is because everyone that is anyone will be there. I for a fact know that there are an incredible number of industry luminaries flying in from all over the world and they’re all attending because they want to do deals. Sounds good to me.

The question we really need to be asking is what happens in Vegas when you have nearly a thousand incredibly jetlagged individuals all in one place? The only answer to this has to be, “What happens in Vegas stays in Vegas!”

It’s less than a week until NamesCon and I find myself ticking off items on the “todo list”. There’s nothing quite like a big tick next to an item you’ve been working on for the past few weeks.

If you want to attend NamesCon and don’t have a ticket, then here’s something just for you! The ICU registry is giving away two VIP passes to NamesCon. All you have to do is play their slot-machine by going to slotmachine.icu It certainly put me in the Vegas frame of mind 😉

There’s going to be three of us from ParkLogic this time as we have a booth (number 17). Danny Cron who heads up our technical development team is helping to man the booth with Laci (pronounced Lotsi) who plays the role of inhouse DBA and operations.

If you have any questions about how ParkLogic operates or how the platform can benefit your traffic monetization, then Danny and Laci are the guys to speak to. Both would love to catch-up with you so please don’t be a stranger and drop by booth 17. I would also recommend reaching out on the NamesCon App to book a time with either of them.

I had a really good night last night. At 3am in the morning I was doing some development (yes….I am one of those founders that still does programming) and I’d finally wrangled a report to display exactly what I wanted it to show. Sounds pretty boring but trust me when I say that it was nothing short of euphoric!

Programming is one of those strange disciplines where often a huge amount of work goes into something with nothing to show for the effort. Suddenly, at the end of it all a real breakthrough is achieved as the myriad of bits and pieces suddenly come together to make something beautiful.

It’s like an artist that starts painting a masterpiece from the edges and slowly works towards the centre. No one knows what he has in his mind until the finished result is hung on the wall but once it’s up everyone smiles and sees the brilliance of it.....so I thought!

So the next day I proudly showed my wife and daughters my programming Picasso. “Hey look at this report and what these buttons can do,” I proudly announced.

I don’t even think the ongoing conversation missed a beat as they glanced at my phone, smiled politely and continued on. That’s the thing about brilliance…..not many people see it as amazing, let alone as a monumental breakthrough.

I sometimes wonder what it would be like to transport the current generation back in time to using DOS and a pager. None of this “user interface” stuff that takes forever to develop….let them feel the power that comes from remembering that “format c:” is probably a bad idea.