Industry Update - Week 25

Great statistics and analysis in this week's review.

In this week’s video I share about a new master class I’ve just released on MasterClass Lessons (https://mcl.club) that discusses how to do a proper traffic test. It’s a little bit more advanced than the others in the Monetization series as I discuss macro, micro and group analysis strategies.

The statistics continue to amaze me as I pull some interesting insights into what is happening to the online advertising industry. Google is continuing to surge forward while the direct advertising networks are winning more traffic. All great information to domain investors in the traffic space.

Please feel free to leave comments here or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club

 

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Industry Update - Week 24

New charts that really show how much has changed in the industry.

This week I add a couple of new charts to the regular analysis that really highlights the massive change we’ve seen this year so far. You won’t believe just how much more Google is paying for traffic now compared to the beginning of the year.

We can see that Google is powering forward by increasing their normalized RPM compared to the flatlining of the Direct Advertising networks. That being said, I think the Direct Advertising networks will spring back into action as the threat from COVID-19 subsides.

I also discuss a couple of new lessons I plan on adding to MasterClass Lessons next week….so those of you that thought you were finished, yep, there’s more on the way.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog?sub_confirmation=1) . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

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Domain Industry Update - Week 20

What a great week!

It’s official…..the domain monetization industry is experiencing a dramatic and sustained upward trend. Believe it or not, this is courtesy of Google as they attempt to secure more traffic for advertisers.

Escrow.com

I’m one of those strange people that get really excited about statistics, numbers and trying to interpret what they mean. Then again, if you’re in the domain industry then you should also be getting messy in the data….after all, that’s where the money can be found.

If you’re wondering how to understand all this data then you’ve got to go to masterclasslessons.com. I recently launched this website and it now has ten video lessons on domain monetization. Whether you’re a domaining expert of new the industry I’m sure you’ll get a lot out of the free lessons as I unpack what it means to be a professional domain investor.

In the meantime, enjoy this weeks’ video.


 

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Industry Update - Week 18

Great data released this week!

The data this week shows some great news for domain investors! We saw the beginning of an upward trend in the RPM and nRPM the previous week and this week the numbers show this is continuing.

Escrow.com

This result is contrary to the typical seasonal downward trend most northern hemisphere summer periods generate….which means that COVID-19 is having a massive impact on the online space. Several weeks ago I predicted there would be an upward swing of 5% to the numbers and this trend looks like a fulfillment of that prophecy.

This result begs a question. If you’re not seeing bigger numbers in your own portfolio then you have to ask what you’re doing…! If you’re doing the same thing as you’ve always done with your domains, then don’t expect a different result. Give us a call at ParkLogic and we can see if we can help you out.

In the meantime, don’t forget to subscribe, like and comment on the videos. It’s a great encouragement to me to keep on putting them together and with every action the domain message gets out their further on Youtube.

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Domain Industry Update – Week 16

Is a massive change in the wind this week?

This week showed a VERY unexpected change in the stats and one that I personally was very surprised to witness. It signals a potential massive change in the domain monetization industry so hang onto your seats as I dive into the data.

Escrow.com

I also couldn’t help noticing that Facebook is going through a whole heap of pain as major advertiser after major advertiser has stopped advertising on that platform. The question I ask myself is where will the advertisers go to attract the Gen Z and millennial eyeballs?

Google? Unlikely. Twitter….they have their own kind of pain. Whatever happens, I’m sure the data will begin to reveal the activities of major corporate advertisers.

Don’t forget to subscribe, like or share your own comments on my blog (http://whizzbangsblog.com) or on Youtube.


 

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