I’m hosting a webinar this week that discusses many of the aspects of traffic monetisation. Sounds pretty boring until I put it this way…..putting more in your pocket!

Who Should Attend?
If you’re wanting to increase the revenue from your domain name traffic then you’ve just got take the time to attend. If you’ve thought about investing further into traffic domain names then you will increase your ROI dramatically with the information that will be provided in the session.

Some of the topics that will be covered include:
1.    How to get the most from your traffic domains
2.    Should I place all my domains with a single provider?
3.    Rotating traffic versus intelligent switching
4.    How should I measure success?
5.    What’s it going to mean to my bottom line?
6.    There will also be a time for questions and answers so make sure that you have all of those really difficult ones ready.

Over the years I’ve found that many people think that they understand how to monetise their traffic but the reality is they just don’t. I’ve spent the last decade refining, research and analysing traffic and how to squeeze every last cent out of it.

It is very important that you understand that there are LIMITED placed available so after first signing up at whizzbangsblog.com (the linkedin of the domain industry) make sure that you indicate that you will be attending by clicking on the following link.

When: 5th Feb
Time: 5pm Pacific
Location: Details on the event

Click here to view further details on the Traffic Monetisation webinar.

It’s critical that every one of your domains has a business model associated with it so that you can make appropriate decisions about how to best increase their value or realise there value.

So what are the business models that I use?

Traffic domains – these domains are those that receive traffic and are monetised. The key is to extract the maximum value out of the traffic each and every day.

High Value domains – These are more often than not two letter or single word domains – for example, ab.com or vodka.com. These are the “rainbow” domains….in other words, if a large corporate decides to buy one then you’ll get the pot of gold at the end of the rainbow. I would highly recommend that you outsource these domains to a qualified good broker who knows how to create a market.

Stock Items – These domains are often multi-word domains and should all be priced and ready to sell at sub $1,500. You may get more…..which is great but it’s all about moving the stock. The ultimate goal here is to sell around 3% of your domains per year.

Development – You can’t develop everything….you just don’t have the time to impact thousands of domains in a meaningful manner but you do have the time to build a business on a few. My advice would be to build some domains into profitable businesses and then sell them off…..then repeat.

We could refine these categories a bit further but the message should be clear that every domain needs a business model. So take a look at your domains and ask yourself, what business model am I applying to it? In future blogs I'll see if I can unpack the different categories a bit further.

Donna Mahony has made the big decision to leap into the world of blogging. For those of you that don’t know, Donna is the queen of the domain forums and has run domainboardroom.com for many, many years.

DomainBoardroom.com is a closed forum that is only accessible by applicants being approved by the entire community. It’s amazing to see competitors, domain owners and other industry professionals discussing domain topics and working together for the betterment of the industry.

I know that Donna has a huge amount of expertise in the domain industry and as she says on her very first blog…..she’s going to bring her own point of view to the articles that she writes. So get ready for some great reading!

I would like to wish Donna good luck and every success and would highly recommend that you place her blog on your watch list!

You can visit Donna’s Blog at not surprisingly donnasblog.com

Over the years (gee I’m sounding old!) I’ve spoken to many business people that have climbed to the top of the ladder of success. Not surprisingly, when you talk to them they generally fall into two groups, those that are happy and those that aren’t.

The ones that are happy seemed to have attained a balance in their lives of having time for work and time for family and friends. They still have a spring in their step and a twinkle in their eye, they’re fulfilled in their lives.

The unhappy ones may have lots of money in the bank and worldly possessions but when they look around they no longer have a great relationship with their children and true friends are not to be found. Many of them try to buy a relationship with their kids by giving them incredible gifts when all their children want is some of their time and love. When these people finally reached the top of their ladder they found that it’s leaning against the wrong wall.

Getting a life balance is so important if you actually want to be happy and fulfilled in your own life. I’ve been married for nearly 27 years and have been incredibly blessed to have an amazing wife and three wonderful children that can put up with me. I have definitely not been perfect but I’ve continually tried to make decisions that are positive for my family in everything that I do.

Some of the things that I’ve found have been useful for me is that I work really hard during the week and on the weekend it’s rare that I do anything. I have a complete break. Your body and mind need a rest, they need to recuperate and recharge but more than that your family needs you.

I try and pay attention to the little things. Who likes what special treat? We create family times with everyone…..no one is allowed to not attend. Dad has a special meal that he makes that’s fun! Even though they are in their later teens and early twenties both Roselyn and I insist on getting a kiss or a hug good night each and every night. It’s a ritual, but it cements the relationship with our kids every day and reminds them that we love them.

I love the ladder of success but more than that I love being on the right ladder. Think about what you can do for a loved one today……and then…….just do it!

This weeks video discusses what's been happening on Whizzbangsblog and the explosive growth that it's received!