COVID 19 – Has the Downturn Started?

This past week saw Google announce a slowdown in the growth of their online advertising business. At ParkLogic, we have seen increased volatility and what looks like the beginnings of a contraction after a period of rapid growth in normalized RPM. What does all this mean for domain investors?

In this video I discuss the broader online advertising industry and a key statement that the CFO of Google released that suggests a more turbulent future. There appears to be a tussle between big business that has largely exited the online space and the rapid rise in small to medium enterprizes entering the market in search of new customers.

In addition to the regular slides I’ve being discussing each week I’ve added several more that show some of the trends on a weekday basis. These are absolutely fascinating to unpack and reveal some great weekly trends for investors to take advantage.

I am for the data I provide in the videos to provide a clear picture of what is happening in the online advertising space with the goal that it will help you to making better decisions for your business. Don’t forget to subscribe, like or sign-up for the push alerts so you don’t miss out on future blogs/videos.