At this time of year, I like to spend some time reflecting on the state of the domain industry and in particular what I’ve been up to the past twelve months. Let me say from the outset that I’ve seen a LOT of changes take place and from my perspective most of them have been good.

Development
At the end of 2017 I wrote about a project that I was working on that took domain development to a whole new level. Internally we now refer to this project as “Sites” and it’s now integrated into the main ParkLogic core systems.

Along the developmental journey there were a number of critical factors that needed to be resolved. Without revealing too much, amongst many other things, “Sites” now contains:

1. A flexible templating system to display landers that is very different compared to any of the currently available platforms (eg. Word Press, Joomla etc.). Widgets can be placed anywhere on the page and they both display information to the user AND also pass data back to the traffic quality system.
2. A quality system that used both web and behavioural analytics to determine the quality of the traffic being received by a domain. Each and every piece of traffic is scored appropriately, and this score is aggregated at the domain and account levels.
3. A reporting system that produces actionable reports based upon analytics at a dashboard, domain and traffic level.
4. A fully configurable API so that any data can be pulled from any “Sites” server and then analysed by either “Sites” customers or the ParkLogic team.
5. A back-end administrative interface that provides the necessary data for managing massive numbers of instances of “Sites” as well as assisting in determining more optimal monetisation solutions.

At the moment “Sites” processes around five million queries per day and in 2019 we see it continuing to grow as we focus our analytical skills upon it. It’s been quite a journey since its inception and it’s definitely not over yet….not by a long shot. When you control the page there’s a HUGE amount that is possible and this innovation will flow on as a direct benefit to ParkLogic clients.