One of the shining lights in the midst of the terrible pandemic afflicting the world is the Internet. Social distancing used to mean not seeing people but now there are Apps that can bridge the gaps between friends and families. It wasn’t too long ago that work was largely conducted through physical effort while now commerce can still be conducted online.

This is the sixth video in the COVID series where I’m endeavouring to keep domain investors informed about the impact of the virus on the PPC market. I’ve been holding my breath waiting for a crash in earnings per click rates but as you can see in this video it looks like the trends have matured to display a consistent sustained growth.

This outcome is not only a surprise but a great boon for domain traffic investors. I know that many ParkLogic clients have been experiencing record numbers and this is helping them through this terrible time.

Remember to never forget that as important as numbers are, people’s lives are even more so. I would encourage you to continue to reach out to loved ones and see what you can do to support them.
Keep safe.

In this week’s video I continue to unpack what is happening to the RPMs (Revenue per Thousand Visitors) and EPC (Earnings per click) rates as a result of the impact of COVID-19. Both these metrics underpin the entire domain eco-system, including ICANN, registrars, registries and of course, domain investors.

Much to my pleasant surprise the trend upwards for in this quarter has continued and we have not seen the expected precipitous drop off in EPC rates. This has resulted in a continued upward swing in the revenue being generated by domain traffic. This is great news for domain investors that are now experiencing the additional beneficial effect of an influx of new traffic hitting their domains.

Amongst all of the numbers and analysis we must not forget that there are individuals, families and friends that are suffering around the world. My heart and prayers go out to these individuals and that we all continue to take all necessary precautions to halt the spread of the virus.

Out of all the COVID-19 videos this is the most critical as it provides insight into the new quarter’s online advertising spend. This directly drives earnings for any domain investor that is looking for pay-per-click or other forms of online advertising for their revenue.

A number of news articles in February suggested that both Google and Facebook were concerned about the online advertising industry and the impact that COVID-19 was going to have on it. To date, the numbers have looked strong and the big worry was around the new quarters advertising budgets.

We now have the first week of the quarter’s actual data and the results are both surprising as well as intriguing. I hope you find the information in this series of videos useful for your business and that they help you make decisions about what to do next in this difficult time.

Please don’t hesitate to leave any comments and questions that you may have about the videos. I look forward to hearing from you.

In this video, I take you through the three camera setup that he uses for video blogging. This includes the BlackMagic Designs video mixer, video assist, sound mixing desk, cameras and microphones. This is a must view video if you have ever contemplated video blogging or have been curious about what was involved.

I must admit that it took me a while to work out which equipment to purchase as I had more than just video blogging in mind. One of my behind the scenes projects includes creating the audio book for my science fiction novel "Battleframe". This is a bit of a labour of love but one that I'm really looking forward to doing.

The equipment that I'm using includes:

• Blackmagic Designs ATEM Mini - video mixer
• Blackmagic Designs Video Assist - displays what camera I'm focused on and records the video.
• 2 x Rode procaster microphones with desk mount stands
• 2 x Rode Lapel micrphone that I plan on using mainly for interviews while on the move.
• Behringer QS1222USB sound mixing desk
• JVC HD camera for wide shots
• 2 x Panasonic H-VC800 HD cameras
• LED lighting rig to illuminate the set
• Brickwall backdrop

I'm sure that as time goes by and I get a little more experience in this new medium that I'll update various components. What is for sure is that I'm having a LOT of fun creating the videos. Make sure that you like them and subscribe to my Youtube channel. I would also encourage you to sign-up to receive alerts from WhizzbangsBlog each time I release a new article/video. This is new feature that I've only just added to my site.

Have a great weekend and go and get creative!

Michael

This is the final video in the three part series that comprised my keynote address at NamesCon 2020 in Austin, Texas. The first two parts can be viewed by clicking on the below links:

Domain Sales

Domain Traffic Monetization

In this video I share some of my thoughts on where the future of the domain industry is headed in the three areas of domain sales, traffic monetization and development. One of the great things about domains is they are so incredibly flexible in their capacity to be at the center of real economic value.

The final message of the video can be summed up by saying, "Through innovation the future is bright and it's only a matter of dreaming big enough that will bring real growth to the industry."

I hope you have enjoyed this series of videos. I would love to receive your comments and thoughts as it's these that inspire me to keep on writing my own thoughts down about our great industry.