Blogs about the domain industry and the various players and companies within it.

Industry Update - Week 18

Great data released this week!

The data this week shows some great news for domain investors! We saw the beginning of an upward trend in the RPM and nRPM the previous week and this week the numbers show this is continuing.

Escrow.com

This result is contrary to the typical seasonal downward trend most northern hemisphere summer periods generate….which means that COVID-19 is having a massive impact on the online space. Several weeks ago I predicted there would be an upward swing of 5% to the numbers and this trend looks like a fulfillment of that prophecy.

This result begs a question. If you’re not seeing bigger numbers in your own portfolio then you have to ask what you’re doing…! If you’re doing the same thing as you’ve always done with your domains, then don’t expect a different result. Give us a call at ParkLogic and we can see if we can help you out.

In the meantime, don’t forget to subscribe, like and comment on the videos. It’s a great encouragement to me to keep on putting them together and with every action the domain message gets out their further on Youtube.

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Interview - Page Howe

Catch Page's enthusiasm for everything about domains!

It was my absolute pleasure to spend time with Page Howe, one of the domain industry’s most prominent investors. Page has sold millions of dollars of domains and on the 23rd July, he’s launching the online conference, “The Domain Show” (thedomainshow.com).

Escrow.com

During our fireside chat together, we journey down memory lane together, reflecting upon the sales of a couple of his domains, seniors.com and seniors.net for $1.6m. I then ask for him to share thoughts on the current state of the industry and what he believes domain investors need to focus upon today.

Page is incredibly passionate about the domain industry and likewise, he’s excited about his new venture, “The domain Show”. It’s free to attend (you still have to register) and is packed full of great speakers such as Andrew Rosener, Braden Pollock, David Castello, Jeff Sass plus of course yours truly.

I hope you enjoy the interview and get a sense of Page’s passion for domains.

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Domain Industry Update – Week 16

Is a massive change in the wind this week?

This week showed a VERY unexpected change in the stats and one that I personally was very surprised to witness. It signals a potential massive change in the domain monetization industry so hang onto your seats as I dive into the data.

Escrow.com

I also couldn’t help noticing that Facebook is going through a whole heap of pain as major advertiser after major advertiser has stopped advertising on that platform. The question I ask myself is where will the advertisers go to attract the Gen Z and millennial eyeballs?

Google? Unlikely. Twitter….they have their own kind of pain. Whatever happens, I’m sure the data will begin to reveal the activities of major corporate advertisers.

Don’t forget to subscribe, like or share your own comments on my blog (http://whizzbangsblog.com) or on Youtube.


 

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Domain Industry Update - Week 15

You're going to love the data in this week's update!

Normal 0 false false false EN-GB X-NONE X-NONE It looks like I may have been right....fingers crossed. So what was I right about? The fact that the normalized RPM for the domain industry is beginning to trend upwards at the end June. Given the impact of COVID-19 this isn't completely unexpected but it's always a welcome sign that the Internet is thriving.

As well as the regular suite of charts I went I’d trawl through the archives and pull some data on a monthly basis from July 2019 until today. This really showed a number of the major trends and the fact that domain monetization investors have benefited from an uplift in normalized RPM over the last few months.

I hope you find the information that I’m sharing each week of benefit for your business. Don’t forget to like, comment or subscribe so you don’t miss out on future updates.

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Industry Update - week 14

What's happened this past week in the domain industry.

What a difference a week makes! In this industry update we can definitely see that Google is getting a lot more aggressive with securing more of the domain traffic while the direct advertising networks are struggling.

Escrow.com

The question I find myself asking is, “What’s causing this change?”

At this stage I can only guess that COVID-19 is having a big impact on advertising networks that don’t have a depth of clientele that are wanting to secure the traffic. If a client stops advertising, then there isn’t another to take their place.

Typical mainstays of the direct advertising networks have always been the travel and finance sectors. No one is traveling and loans are scarce as the population hunkers down for a second wave of the virus. This makes the direct advertising networks more vulnerable to global shocks.

That being said, the numbers are still looking very positive and as the video shows, it’s all good for the domain investor.

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