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Why Domain Optimisation Never Stops

20181204_qantas What to do when flights are delayed...

Once again I find myself in the Melbourne Qantas Club….it’s becoming like a second home for me which in many respects is a bit sad. I’ve just received word that my flight has been delayed by over ninety minutes…..which is not good.

For those of you that are frequent travelers you will appreciate my angst as I instantly calculated whether I have enough time to get to my connect in Singapore. Since it’s the same terminal I may still just make it…..fingers crossed.

The helpful check-in lady suggested that I may have to stay in Singapore for the night but to not worry as Qantas will foot the bill for the accommodation. The fact that my room at the Park Hyatt at my ultimate destination would be sitting forlornly empty didn’t occur to her. This combined with the fact that I’d miss half the conference I was hoping to attend didn’t inspire me to have many smiles.

So what should I do? Get angry and yell at the world or just roll with the punches. When you’ve traveled a LOT you get used to these types of things and realise that there isn’t much point in getting angry at person number seven at the check-in counter. They’re just doing their job.

Now that I’m in the lounge one of the first things I did was check out the number of flights from Singapore to the Park Hyatt…..there were enough for me to begin to relax. I’m sure that some airline will be happy to take my money.

I’m headed to the World Affiliate Congress in Bangkok….the meetings I have lined up already will mean that ParkLogic clients will get a jump in revenue in the coming months. This is the reason why I try and attend these types of events.

Someone once asked me if once we optimize a domain name whether we just lock it in place. The answer is NO. What we’ve found is the advertising landscape is very dynamic and adding more and more global advertising networks into the mix pays large dividends. We never stop optimizing any domain… goes on forever.

So the question you may want to ask yourself is whether your current provider does the same thing? I can’t speak for them but I can speak for my own company…..speaking of which, it looks like my flight has just been called.

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Tuesday, 16 April 2024
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