It’s been a few weeks since my last update and I must admit, it’s good to be back! So where was I you may ask? It just so happens that I had a long overdue minor operation that I ended up having done and spent some time recuperating. Nothing serious and I’m overjoyed at being back.

This week’s video contains all the invaluable data that I love sharing about….as well as a few surprises. It includes trend analysis from the beginning of the year for Google and Direct advertising networks as well as volatility charts. Yep, all good stuff that has the potential to transform your domain investment portfolio.

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This week we dive into the data and unpack what appears to be the beginnings of a major new trend that will impact everyone that monetizes domain traffic. The almost linear increase in the rate that Google has been paying for traffic has tipped over and now looks to be sliding away.

So has Google been playing a bit of a game by paying more for traffic, crushing the direct advertising networks and then now paying less? Time will only tell and I’m looking forward to viewing the coming week’s statistics. I wouldn’t be surprised if the direct advertising networks are more resilient than Google first anticipated…..so watch this space.

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For FREE online lessons in domain monetization go to https://mcl.club

This week’s update is full of great data and statistics that will tantalize as well as inform domain monetization investors about what is really happening in the wider industry. I find myself looking forward to creating the data each week as it gives me a snapshot of what’s really going on.

One highlight from this week’s video is the continued surge in the Google normalized RPM. When you compare where they’ve come from earlier in the year it is really quite astounding their willingness to pay more and more for quality domain traffic.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

The data this week has the potential to be a real bellwether for the domain industry in the coming months. The tussle between Google and the direct advertising networks is really hotting up.

I’m still wondering what’s going to happen to all of the unspent marketing dollars that were slated for Facebook by some of the big corporates. Will it head towards Google and ultimately into the pockets of domain investors? The coming weeks will tell a very interesting tale.

I know that a number of domain investors have lost loved ones to COVID-19. I would like to pass on my sincerest condolences to you and your families. With all of the statistics we mustn’t lose sight of the fact that COVID is indiscriminately impacting the friends and families of some in our great industry. I would encourage everyone to reach out to someone that you know and make sure that they are OK.

Normal 0 false false false EN-GB X-NONE X-NONE It looks like I may have been right....fingers crossed. So what was I right about? The fact that the normalized RPM for the domain industry is beginning to trend upwards at the end June. Given the impact of COVID-19 this isn't completely unexpected but it's always a welcome sign that the Internet is thriving.

As well as the regular suite of charts I went I’d trawl through the archives and pull some data on a monthly basis from July 2019 until today. This really showed a number of the major trends and the fact that domain monetization investors have benefited from an uplift in normalized RPM over the last few months.

I hope you find the information that I’m sharing each week of benefit for your business. Don’t forget to like, comment or subscribe so you don’t miss out on future updates.