Industry Update - Week 24

New charts that really show how much has changed in the industry.

This week I add a couple of new charts to the regular analysis that really highlights the massive change we’ve seen this year so far. You won’t believe just how much more Google is paying for traffic now compared to the beginning of the year.

We can see that Google is powering forward by increasing their normalized RPM compared to the flatlining of the Direct Advertising networks. That being said, I think the Direct Advertising networks will spring back into action as the threat from COVID-19 subsides.

I also discuss a couple of new lessons I plan on adding to MasterClass Lessons next week….so those of you that thought you were finished, yep, there’s more on the way.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog?sub_confirmation=1) . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

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COVID Week 6 – Sustained Growth

Growth in PPC continues.

One of the shining lights in the midst of the terrible pandemic afflicting the world is the Internet. Social distancing used to mean not seeing people but now there are Apps that can bridge the gaps between friends and families. It wasn’t too long ago that work was largely conducted through physical effort while now commerce can still be conducted online.

Escrow.com

This is the sixth video in the COVID series where I’m endeavouring to keep domain investors informed about the impact of the virus on the PPC market. I’ve been holding my breath waiting for a crash in earnings per click rates but as you can see in this video it looks like the trends have matured to display a consistent sustained growth.

This outcome is not only a surprise but a great boon for domain traffic investors. I know that many ParkLogic clients have been experiencing record numbers and this is helping them through this terrible time.

Remember to never forget that as important as numbers are, people’s lives are even more so. I would encourage you to continue to reach out to loved ones and see what you can do to support them.
Keep safe.

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Wolftalker
24 April 2020
mgilmour
I think I can only reply by saying - Thank you!
26 April 2020
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COVID Week 5 – Trend Continues

How will the trend impact your business?

In this week’s video I continue to unpack what is happening to the RPMs (Revenue per Thousand Visitors) and EPC (Earnings per click) rates as a result of the impact of COVID-19. Both these metrics underpin the entire domain eco-system, including ICANN, registrars, registries and of course, domain investors.

Escrow.com

Much to my pleasant surprise the trend upwards for in this quarter has continued and we have not seen the expected precipitous drop off in EPC rates. This has resulted in a continued upward swing in the revenue being generated by domain traffic. This is great news for domain investors that are now experiencing the additional beneficial effect of an influx of new traffic hitting their domains.

Amongst all of the numbers and analysis we must not forget that there are individuals, families and friends that are suffering around the world. My heart and prayers go out to these individuals and that we all continue to take all necessary precautions to halt the spread of the virus.

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Week 3 – Impact of COVID-19

How COVID-19 is changing online advertising.

Around the world, one economy after another is reeling from the impact of COVID-19. In this video I’m unpacking a fresh set of data to see how the virus is affecting the online advertising industry and more in particular domain monetization.

Escrow.com

To date, I’ve been incredibly surprised by the resilience of the earnings per click rates. The combination of both multiple direct advertising networks and Google backed companies have meant an uplift in revenue for ParkLogic clients. What we don’t know is what will happen with the new online advertising budgets for the upcoming quarter.

What is clear is that domain investors that are exposed to a single monetization source will likely be buffeted by the changes surging through the global markets. One advantage that companies such as ParkLogic provide is a level of downside risk management through algorithms that are constantly searching for the maximum revenue across many, many networks.

Once again, our prayers are with all those impacted by the virus as well as medical professionals such as doctors, nurses, hospital janitors etc. that put their lives on the line to help others. Until we meet at a domain conference again, take care and be safe.


 

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Wolftalker
..to know you're still bangin' away MG
02 April 2020
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NamesCon 2020 - Traffic Monetisation

The history and benefits of domain traffic monetization.

This is the second in a three part video series that covers the keynote address I conducted at NamesCon 2020, Austin Texas. The first video addresses the domain sales business model and can be viewed via the below link:

NamesCon 2020 - Domain sales

Escrow.com

This video covers the history of domain monetisation and the major technological innovations that have underpinned the entire business model. It then unpacks case studies to determine how this innovation has impacted the bottom line for professional domain investors.

Of all of the videos that I've made over the years this three part series is the most important. It dives into the heart of what it means to be a domain investor and then extracts key metrics that every domain investor should be aware as they manage their own portfolio.

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