Industry Update - Week 23

A great week filled with stunning data.

This week’s highlight would have to be the continued rise of Google as they pay more for valuable domain traffic. The normalized RPM charts of both Google and direct advertisers are amazing due to the fact that Google is clearly after more of the quality traffic.

Advertising network Pubmatic recently reported that Q2 mobile spend soared 71% over the last year and this is clearly evident in the numbers that I’m reporting. It’s a boom time for the domain industry and it’s only a couple of weeks until we start the rush towards Christmas.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog). You can also subscribe to my blog or Youtube channel so that you don’t miss out on future updates.


 

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Domain Industry Update - Week 22

Awesome statistics this week - not to be missed!

I must admit that I really look forward diving into the data to pull out a few gold nuggets from the statistics each week. This week is no exception. Google is continuing to pay more for traffic and the direct advertisers are winning more of the traffic even if they are paying less for it!

This vitally important data for domain investors is often the difference between being successful and operating at a loss. The numbers aren’t just interesting but often show the way to future seams of gold that others miss out on.

If you haven’t done so already then I would also highly recommend you check out MasterClass Lessons (https://mcl.club). I’ve uploaded a complete training program on Domain Monetization that many investors are just loving! I’m not charging a penny to get access to it, so you’ve got nothing to lose.

Also….don’t forget to subscribe on the video or leave a comment or question.

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Domain Industry Update - Week 20

What a great week!

It’s official…..the domain monetization industry is experiencing a dramatic and sustained upward trend. Believe it or not, this is courtesy of Google as they attempt to secure more traffic for advertisers.

Escrow.com

I’m one of those strange people that get really excited about statistics, numbers and trying to interpret what they mean. Then again, if you’re in the domain industry then you should also be getting messy in the data….after all, that’s where the money can be found.

If you’re wondering how to understand all this data then you’ve got to go to masterclasslessons.com. I recently launched this website and it now has ten video lessons on domain monetization. Whether you’re a domaining expert of new the industry I’m sure you’ll get a lot out of the free lessons as I unpack what it means to be a professional domain investor.

In the meantime, enjoy this weeks’ video.


 

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Industry Update - Week 18

Great data released this week!

The data this week shows some great news for domain investors! We saw the beginning of an upward trend in the RPM and nRPM the previous week and this week the numbers show this is continuing.

Escrow.com

This result is contrary to the typical seasonal downward trend most northern hemisphere summer periods generate….which means that COVID-19 is having a massive impact on the online space. Several weeks ago I predicted there would be an upward swing of 5% to the numbers and this trend looks like a fulfillment of that prophecy.

This result begs a question. If you’re not seeing bigger numbers in your own portfolio then you have to ask what you’re doing…! If you’re doing the same thing as you’ve always done with your domains, then don’t expect a different result. Give us a call at ParkLogic and we can see if we can help you out.

In the meantime, don’t forget to subscribe, like and comment on the videos. It’s a great encouragement to me to keep on putting them together and with every action the domain message gets out their further on Youtube.

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Domain Industry Update – Week 13

Lots of great data in update 13

In this update we are getting our first glimpse of what the northern hemisphere summer may pan out for the domain industry. Although it’s early days as yet, the statistics are panning out to be really interesting.

Escrow.com

I read a recent news article that suggested the USA may have a second wave of COVID-19. This will be a terrible loss of life, economic chaos and a tragedy for many in the workforce who lose their jobs. I wouldn’t be surprised if this spills over to the domain industry with an increased level of volatility.

The big unanswered question is if and when the big corporates will start spending more money in online advertising. If this does occur, then this influx of advertising funds combined with the existing small-medium sized business will become a boom for domain traffic investors.

In the meantime, I pray that everyone is keeping safe. I look forward to seeing you when this international pandemic finally draws to a close…..hopefully this will be sooner rather than later.

 

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Recent Comments
David J Castello
I assume there will be a second wave of the virus here in the States, but there is no way anyone except the vulnerable (elderly, e... Read More
14 June 2020
mgilmour
Down here in Australia we've sadly had 102 people die since COVID first made our shores. The good thing is that it's not a LOT mor... Read More
14 June 2020
Wolftalker
And the first wave isn't even finished yet - thanks to incompetence and criminality at the White House.
14 June 2020
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