Domain Industry Update – Week 13

Lots of great data in update 13

In this update we are getting our first glimpse of what the northern hemisphere summer may pan out for the domain industry. Although it’s early days as yet, the statistics are panning out to be really interesting.

Escrow.com

I read a recent news article that suggested the USA may have a second wave of COVID-19. This will be a terrible loss of life, economic chaos and a tragedy for many in the workforce who lose their jobs. I wouldn’t be surprised if this spills over to the domain industry with an increased level of volatility.

The big unanswered question is if and when the big corporates will start spending more money in online advertising. If this does occur, then this influx of advertising funds combined with the existing small-medium sized business will become a boom for domain traffic investors.

In the meantime, I pray that everyone is keeping safe. I look forward to seeing you when this international pandemic finally draws to a close…..hopefully this will be sooner rather than later.

 

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David J Castello
I assume there will be a second wave of the virus here in the States, but there is no way anyone except the vulnerable (elderly, e... Read More
14 June 2020
mgilmour
Down here in Australia we've sadly had 102 people die since COVID first made our shores. The good thing is that it's not a LOT mor... Read More
14 June 2020
Wolftalker
And the first wave isn't even finished yet - thanks to incompetence and criminality at the White House.
14 June 2020
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COVID Week 8 – Swinging Back Up!

What a difference a week can make!

After last week’s video I thought that we were about to enter a downturn for the domain Pay-Per-Click industry. The data was looking a little daunting but what a difference a week can make!

Escrow.com

In this video I unpack what’s happened across this last week and do a comparison of direct advertisers versus Google. What the numbers clearly display is if you’re not exposed to the direct advertising market then you’re really missing out on a big increase in revenue.

This series of videos show a detailed picture of the domain monetization industry on a week by week basis. They are not to be missed so don’t forget to subscribe, like and pass them on to a friend that may need to get some additional insights with their domain investments.

Once again, we must not forget that in amongst all the analysis there are people really suffering as a result of COVID-19. Don’t forget to give a friend a call to encourage them while they’re in lock-down, have a family zoom session or just text a friend to let them know you’re thinking about them.


 

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COVID 19 – Has the Downturn Started?

Analysis on the impact of COVID on domain investing.

This past week saw Google announce a slowdown in the growth of their online advertising business. At ParkLogic, we have seen increased volatility and what looks like the beginnings of a contraction after a period of rapid growth in normalized RPM. What does all this mean for domain investors?

Escrow.com

In this video I discuss the broader online advertising industry and a key statement that the CFO of Google released that suggests a more turbulent future. There appears to be a tussle between big business that has largely exited the online space and the rapid rise in small to medium enterprizes entering the market in search of new customers.

In addition to the regular slides I’ve being discussing each week I’ve added several more that show some of the trends on a weekday basis. These are absolutely fascinating to unpack and reveal some great weekly trends for investors to take advantage.

I am for the data I provide in the videos to provide a clear picture of what is happening in the online advertising space with the goal that it will help you to making better decisions for your business. Don’t forget to subscribe, like or sign-up for the push alerts so you don’t miss out on future blogs/videos.

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COVID Week 6 – Sustained Growth

Growth in PPC continues.

One of the shining lights in the midst of the terrible pandemic afflicting the world is the Internet. Social distancing used to mean not seeing people but now there are Apps that can bridge the gaps between friends and families. It wasn’t too long ago that work was largely conducted through physical effort while now commerce can still be conducted online.

Escrow.com

This is the sixth video in the COVID series where I’m endeavouring to keep domain investors informed about the impact of the virus on the PPC market. I’ve been holding my breath waiting for a crash in earnings per click rates but as you can see in this video it looks like the trends have matured to display a consistent sustained growth.

This outcome is not only a surprise but a great boon for domain traffic investors. I know that many ParkLogic clients have been experiencing record numbers and this is helping them through this terrible time.

Remember to never forget that as important as numbers are, people’s lives are even more so. I would encourage you to continue to reach out to loved ones and see what you can do to support them.
Keep safe.

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Recent Comments
Wolftalker
24 April 2020
mgilmour
I think I can only reply by saying - Thank you!
26 April 2020
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