Listening to Credible Speakers

I recently conducted an in-depth analysis of a statistically sound sample of a several hundred thousand domains. There was nothing special or selective about the sample and yet the results showed that contrary to many peoples believe, domain monetisation is alive and well.

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I attend a lot of conferences around the world and I must admit that I get a little flummoxed when I hear over and over again claims that domain monetisation is dead. The reason for this is that my company, ParkLogic, sees the actual data from right across the industry and from our perspective nothing could be further from the truth.

When I say we see data for the industry I really mean that. Any domain traffic on the ParkLogic platform is evaluated every hundred milliseconds to see which company will pay the most for it. There’s no guessing or “gut instinct” involved, it’s all about the numbers.

I have two questions to ask the monetisation naysayers:

  1. Do you have a statistically sound sample of domains that allows you to speak with any authority?
  2. What have you done differently with your domains in the last 6 months?

The first questions strikes at the heart of credibility. If you don’t personally have the data or access to the data, then on what basis are you making claims that can potentially be damaging to the industry.

A few year ago, I was publicly ridiculed in a domain forum by an individual and told in no uncertain terms that I know nothing about domain monetisation. I took the condemnation on the chin and in a private message I asked my accuser how much revenue per month they were doing. The answer was $5.

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Wolftalker
Wise words M.
26 April 2019
fmichlick
Can't wait for you to present and share some data again. It would be especially interesting to see what type of domain inventory... Read More
27 April 2019
mgilmour
Hi John, All good questions. I've been publishing data on this blog for over 10 years and will continue to do so into the future. ... Read More
01 May 2019
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Saturday Musings – What's Easter All About?

Long time ago (about 40 years) in a country far, far away (ie. Canada) I woke up on the Sunday after Good Friday to an Easter Egg hunt. With the recent release of the latest Star Wars trailer I really couldn’t resist writing the previous sentence…..for me, as a child, Easter was all about chocolate eggs and rabbits.

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While at a Good Friday church service yesterday I received a skype message from a client in another nation and I was reminded that not everyone celebrates Easter or even knows why it exists. Easter is a Christian celebration and it does not trace its roots back to Cadbury and Hershey but rather to a man named Jesus.

My father is a church minister and he explained to me how Christianity is summarised at Easter time. Rather than humanity reaching upwards to God by trying to be “good”, God reached down to man by sending us his only son, Jesus. Easter is about remembering how Jesus willing laid his life down for all of humanity and that he became the sacrificial bridge between a loving father in heaven and us all.

I thought this was a pretty good explanation (thanks Dad!) as at its heart Easter is about an incredible act of selfless love.

I’m always amazed at the courage of veterans in the armed forces who lay down their life for others, or police officers and emergency workers that run into harms way (and sometimes sadly die) to save a complete stranger. These individuals express the highest form of love that is the heart of Easter. In fact, the Bible says, “Greater love has no man when he lays his life down for another.” (Michael’s paraphrase).

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mgilmour
Robin, Great to hear from you and I wish you a happy Easter as well. It's so sad that such good people have been lost in their sel... Read More
23 April 2019
Rawgi
I would agree that the giving of one's self to save others is a given, not a choice. the thinking would be, what am i, but one.... Read More
24 April 2019
mgilmour
Couldn't agree with you more.
26 April 2019
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Saturday Musings - Serious Thinking

Is it time for some serious thinking?

For just over a week I’ve been laid up sick and had just enough energy to press the buttons on the TV remote control. Last weekend I found sleep virtually non-existent as the pain my throat from coughing kept me awake….but there was a silver lining to my incapacitation.

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Being ill gave me a lot of time to do some serious thinking. This can be quite a dangerous activity when you’re wondering whether your lungs are about to shoot out of your mouth in yet another coughing fit but being a brave sort, I persisted with my mental dalliance.

Unlike Douglas Adams who wrote The Hitchhikers Guide to the Galaxy I didn’t come to an epiphany that the answer to the ultimate question was 42 but I did realise a few things.

The first is that I’ve allowed myself to become a bit slack. This has nothing to do with work ethic (I work really hard) but more about being slack about how I've been thinking. It’s the old adage of working smarter rather than harder.

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mgilmour
Yes we do monetise .au domains....although given the changes with auda I'm not sure how long we will be able to. In terms of perfo... Read More
12 April 2019
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auDA is Creating Yet Another Mess

AUDA is creating yet another mess....

I just had a read of the changes that the Australian governing authority (AUDA) is looking to introduce to the .AU namespace. I must admit that I found myself quite perplexed that they have no idea what is going on in the domain space.

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The single biggest problem with AUDA is they are the police, judge, jury and executioner of the .AU namespace. What do I mean by this?

AUDA actively trawls the .AU namespace looking for domains that may fall foul of one of their policies. When they find one, they demand the registrant justify why they should keep the domain and if AUDA is not satisfied with the response they turn the domain off.

Let me share with you my experience with this process. A number of years ago I used to own around 2,000 .AU domains, I dropped the lot of them and would now encourage anyone that owns a .au domain to do the same.

Even though I owned generic domains (ie. no TM violations) AUDA in their infinite wisdom decided to take a domain off me because they had researched the fact that a New Zealand company with a similar name to my domain may want to come to Australia. Completely ridiculous.

The fact that the New Zealand company didn’t exist prior to me registering the domain is beside the point. After complaining (and the domain turned off) AUDA then threatened to investigate each and every one of my .AU domains by using Google (a dynamic search engine) as the arbitrator of whether I could keep my domains. Like I said, I dropped the lot and invested my money in other namespaces where I had security over my assets.

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mgilmour
I'm not sure why the registry feels the need to be policing the TLD....and in such an arbitrary manner. There is a great amount of... Read More
05 April 2019
Wolftalker
Right on Michael. Good piece
07 April 2019
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Making the BIG Money!

Is the world using the credit card too much?

I just read a newspaper article that suggested the “R” word is starting to be used in financial circles around the world. What’s the “R” word you may ask? Recession. If the world heads into a recession, then is this going to have a significant impact on domain investors earnings? You bet it will!

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I remember reading an article posted by an industry blogger (not me) just post the Global Financial Crisis of 2008 that outlined that it was great being a domain investor because we were immune to the global meltdown. I must admit that I scratched my head and posted my own article that rebuffed this position.

The domain industry IS part of the global business community and in fact, in many respects we underpin much of it. When businesses are suffering then guess what! They spend less on advertising which depresses earnings per click rates and spend less (or not at all) as much on acquiring domains as they protect their cash.

Just this past week the German 10-year bond rate went negative. What this means is that you have to pay the government to look after your money. This sounds crazy until you realise that the recent issue was oversubscribed by 2.6 times. This suggests there is a flight of cash away from riskier higher yield paying countries (eg. Italy and Greece) as investors are more concerned about keeping their money rather than receiving earnings.

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