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COVID Week 6 – Sustained Growth

Growth in PPC continues.

One of the shining lights in the midst of the terrible pandemic afflicting the world is the Internet. Social distancing used to mean not seeing people but now there are Apps that can bridge the gaps between friends and families. It wasn’t too long ago that work was largely conducted through physical effort while now commerce can still be conducted online.

Escrow.com

This is the sixth video in the COVID series where I’m endeavouring to keep domain investors informed about the impact of the virus on the PPC market. I’ve been holding my breath waiting for a crash in earnings per click rates but as you can see in this video it looks like the trends have matured to display a consistent sustained growth.

This outcome is not only a surprise but a great boon for domain traffic investors. I know that many ParkLogic clients have been experiencing record numbers and this is helping them through this terrible time.

Remember to never forget that as important as numbers are, people’s lives are even more so. I would encourage you to continue to reach out to loved ones and see what you can do to support them.
Keep safe.

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Recent Comments
Wolftalker
24 April 2020
mgilmour
I think I can only reply by saying - Thank you!
26 April 2020
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2 Comments

Saturday Musings – My Secret Passion…

What are you passionate about?

I always love hearing someone share about their passion. They come more alive than ever as they get engrossed in trying to convey the emotions they experience as they go sailing, build something out of wood or hike through the mountains. For me, it’s playing games.

Escrow.com

For almost the entirety of my life I’ve enjoyed board games, card games and of course, computer games. Now that I’m in my fifties, my father was surprised that I still played computer games until he saw what they’re now like. He said to me, “I didn’t realise that games have grown as you’ve become older.”

In this video I share about my secret passion for computer games. How I was part of the team that worked on the very first Lord of the Rings game for a Z80 processor until now, I’m having fun in virtual reality. Games are my secret passion….what’s yours?

If you’re a gamer experiencing the “joys” of the COVID lock-down then don’t hesitate to reach out to me on Steam or my blog here. It would be great to connect on a planet far, far away….in the meantime, enjoy this glimpse into another aspect of my life.

Have a great weekend!
Michael

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Recent Comments
Guest — Robin John Parnaby
Michael : My passion as you probably know is flying.Although I now am a bit too old now to be flying professionally,I still get to... Read More
19 April 2020
mgilmour
It's always great to hear from you! Yes, the aviation industry has been completely smashed....and I'm not surprised by your story ... Read More
24 April 2020
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COVID Week 5 – Trend Continues

How will the trend impact your business?

In this week’s video I continue to unpack what is happening to the RPMs (Revenue per Thousand Visitors) and EPC (Earnings per click) rates as a result of the impact of COVID-19. Both these metrics underpin the entire domain eco-system, including ICANN, registrars, registries and of course, domain investors.

Escrow.com

Much to my pleasant surprise the trend upwards for in this quarter has continued and we have not seen the expected precipitous drop off in EPC rates. This has resulted in a continued upward swing in the revenue being generated by domain traffic. This is great news for domain investors that are now experiencing the additional beneficial effect of an influx of new traffic hitting their domains.

Amongst all of the numbers and analysis we must not forget that there are individuals, families and friends that are suffering around the world. My heart and prayers go out to these individuals and that we all continue to take all necessary precautions to halt the spread of the virus.

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Covid Week 4 – Critical Quarter

How is PPC shaping up for the coming quarter?

Out of all the COVID-19 videos this is the most critical as it provides insight into the new quarter’s online advertising spend. This directly drives earnings for any domain investor that is looking for pay-per-click or other forms of online advertising for their revenue.

Escrow.com

A number of news articles in February suggested that both Google and Facebook were concerned about the online advertising industry and the impact that COVID-19 was going to have on it. To date, the numbers have looked strong and the big worry was around the new quarters advertising budgets.

We now have the first week of the quarter’s actual data and the results are both surprising as well as intriguing. I hope you find the information in this series of videos useful for your business and that they help you make decisions about what to do next in this difficult time.

Please don’t hesitate to leave any comments and questions that you may have about the videos. I look forward to hearing from you.

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Saturday Musings – Crazy Lockdown Antics!

Some of the crazy things I did this past week during lockdown.

I’m the first to admit that going a little stir crazy being locked down at home. Roselyn and I were supposed enjoying a well-earned vacation this past week but with the COVID-19 lockdown situation we’ve been stuck at home.

Escrow.com

So the question is…..what did I do during these last 7 days? I thought I’d put together a fun video for you to enjoy. Yep, it’s completely bananas but I had a lot of fun making it.

How are you handling your lockdown? Do you have any great ideas for Netflix viewing or other ways to keep you busy around the home? Make sure you leave a comment about how you’re handling this time of social isolation….and don’t forget to subscribe and like the video.

Have a great weekend.
Michael

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Recent Comments
Ategy.com
I think you might just have completely lost it in quarantine! lol On my end I'm not really sure where the time has gone. Continu... Read More
04 April 2020
mgilmour
I had a lot of fun doing that video. Congrats on the domain sales! Doesn't sound very good about the flooding though.
05 April 2020
Guest — RK
Glad you’re having fun, Michael. “Worry” is a keyword for me this week. Time went by worrying about economical consequences of th... Read More
05 April 2020
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6 Comments