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Week 3 – Impact of COVID-19

How COVID-19 is changing online advertising.

Around the world, one economy after another is reeling from the impact of COVID-19. In this video I’m unpacking a fresh set of data to see how the virus is affecting the online advertising industry and more in particular domain monetization.

Escrow.com

To date, I’ve been incredibly surprised by the resilience of the earnings per click rates. The combination of both multiple direct advertising networks and Google backed companies have meant an uplift in revenue for ParkLogic clients. What we don’t know is what will happen with the new online advertising budgets for the upcoming quarter.

What is clear is that domain investors that are exposed to a single monetization source will likely be buffeted by the changes surging through the global markets. One advantage that companies such as ParkLogic provide is a level of downside risk management through algorithms that are constantly searching for the maximum revenue across many, many networks.

Once again, our prayers are with all those impacted by the virus as well as medical professionals such as doctors, nurses, hospital janitors etc. that put their lives on the line to help others. Until we meet at a domain conference again, take care and be safe.


 

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Wolftalker
..to know you're still bangin' away MG
02 April 2020
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Saturday Musings - Fun with a scammer!

Have you ever wanted to turn the tables on a scammer?

I thought I’d lighten the mood this Saturday and recount a recent experience I had with a scammer. He contacted me via skype and inspired by renown comedian James Veitch, I thought that I’d have a little bit of fun with him…..after all he wanted to invest over a billion dollars into my toaster company.

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I think that sometimes in these trying times we can forget to have a little bit of a laugh. Being human is about surviving through the tumultuous times and having a giggle as you do so. Remember, if you get serious with life then life may get serious with you.

Have a great weekend!
Michael

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vanclute
OMG this was downright painful. Reminds me of... https://www.ted.com/talks/james_veitch_this_is_what_happens_when_you_reply_to_s... Read More
29 March 2020
mgilmour
Yep - The toasters was inspired by James...:-)
30 March 2020
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Week 2 - Impact of COVID-19

How is COVID-19 going to impact your business?

What a difference another week makes to the COVID-19 global crisis. The statistics coming through are nothing short of incredible as a massive upward trend rolls across domain traffic investment portfolios. So, what’s driving these numbers and is this tsunami sustainable?

Escrow.com

Once again, I dive into the statistics that we have at ParkLogic to pull out some interesting highlights that reveal what is going on in the online world. I’m sure these numbers will be invaluable in helping you make decisions about your own business moving forward in these tumultuous times.

Sadly, more people are getting infected by COVID-19 and some nations are still acting as if it will just blow over and not touch them. The tragedy is that thousands of people are dying as a result of inaction.

Our prayers and thoughts are with everyone and their loved ones impacted by the Coronavirus. Don’t forget to wash your hands and practice social distancing to help flatten the curve so that the hospitals are not flooded, and everyone can have their medical needs met.

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Saturday Musings - Your Word is Your Bond

Are you up a person of your word?

Are you a person of your word? In a world of contracts, non-disclosure agreements and other legal paraphernalia a person’s “word” appears to be a bit of an archaic concept. Why is it then that the fictional character of Mr. Darcy from Jane Austen’s classic novel Pride and Prejudice is so revered?

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Being a person of your word is ultimately at the heart of every relationship, whether it’s familiar members, friends or in business. When you say you will do something then you will do it…..but what happens when you can’t?
In this Saturday Musings I attempt to explore what it means to be a person of character where your word is your bond and how to overcome the problem of failing the “Mr Darcy” high bar.

One thing is for sure, the world could use more people that do what they say and say what they will do. I wonder what it would be like if you were a little more like Mr Darcy and the impact you would have on the people around you. I would encourage you to take some time-out this weekend to consider the challenges posed in this video.

Don’t forget to subscribe to my Youtube channel or the browser notifications on the website. Don’t be a stranger….or a lurker, feel free to share about your own experiences on this topic.

Have a great weekend!
Michael

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Recent Comments
Wolftalker
but only a friend can betray you.
21 March 2020
mgilmour
How true.....but wouldn't we all be a lot more lonely without them.
23 March 2020
whizzbang
Right, a 'friend' registers a domain for you, $1. He says over and over he will do one thing or another, failing time after time, ... Read More
22 March 2020
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Covid-19 and Domain Investing

How will Covid-19 impact you financially?

As well as being a real threat to the health of many individuals the Coronavirus is spreading another contagion around the world. A financial fear that seems to be terrifying the markets. In this video I will look at four key charts that will help show how this is impacting traffic monetization revenues.

Escrow.com

So far, it looks like users are coming online to work and businesses are trying to reach out to them with higher earnings per click rates. This is then being reflected in both the normalized and traditional RPMs. This is good news, but the end of the quarter is only a few days away and advertisers may vanish as business hunker down.

I plan on updating these charts over the coming weeks and releasing additional video content as the data comes in. Hopefully this will help you and your family plan for the future and mitigate some of the financial risk that may impact your domains. I would also like to pass on my best wishes and prayers to anyone that is physically, mentally or financially suffering as the result of Covid-19.

Don’t forget to subscribe to the videos or the push notifications on whizzbangsblog so you don’t miss out on articles as they are released.


 

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