Interview by Ed Keay-Smith

Ed Keay-Smith interviewing me for domainer.com.au

I was just interviewed by Ed Keay-Smith from domainer.com.au the other day. I was first interviewed by Ed over a decade ago and it was great to spend some time together again reflecting about the domain industry.

Escrow.com

We covered a wide range of topics including; monetisation, the new gTLDs, domain sales and a bit of history about what has happened in the domain industry over the years.

I hope you enjoy the video.

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Is Domain Parking Dead?

Monetisation is NOT dead!

In this blog I’m going to be a little like Rick Schwartz and have a rant. Many domain investors make the mistake of assuming that domain parking is dead and the only real business model is available to them is domains sales. Is domain parking dead? No, it’s not dead but for a growing number of investors it’s morphed into something a lot more sophisticated.

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One of the strengths and weaknesses of traditional domain parking is that behind all the smoke and mirrors lies Google. Google buys a lot of the domain traffic because they have a huge breadth of advertisers. If you have a website that is about "Norwegian Knitting" then it’s likely Google can put relevant advertisements on the page.

The weakness of traditional domain parking is that Google has manoeuvred itself into an unassailable position and has then exploited this position by continually reducing pay-outs. Domain investors shouldn’t be surprised by this behaviour as it’s economically rational in a world that is driven by quarterly earnings calls….so stop complaining and just get over it.

Notice what I said earlier…..Google buys a lot of the traffic. Just because Google is wanting to buy your traffic doesn’t mean you have to sell everything to them. It would be far more sensible to only sell to Google what Google is paying fairly for and then sell to other people what they want to pay more for.

What I've found is the majority of domainers are like a person selling a bucket full of oranges. The buyer (ie. Google) asks if you can throw in your car with the deal and with a grateful smile you say “yes”. In fact, it’s a bit worse than that. Domain investors are selling oranges and Google takes the car without asking because they believe they deserve it. Remember they still only paid orange prices for your car.

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Wolftalker
And 'wow, that's amazing', you've nudged me. So I'll be bringing in a bunch of new domains and I hope we can do something. Che... Read More
06 August 2018
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Saturday Musings - My Business Continues to Grow!

My new target market

It’s been a while since I’ve written about my new burgeoning business and I thought that it was about time I updated everyone with how it’s going. To say I’ve been busy is a bit of an understatement but first, let me provide you with a quick recap.

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Early this year I set myself the challenge of launching a new venture and it was an instant success with the target market. I had customers flocking in from all over the place wanting to get access to the services I was providing.

I then wrote about the fact that I planned on tackling a new target market. This is quite often a risky proposition for a new business as the expenditure of stretched resources could end up disrupting existing clients and sending the whole venture bankrupt.

I just knew in my gut that this new segment wasn’t being served adequately and with no market research whatsoever I decided to push into the unknown. After tweaking my services, a number of times I’m pleased to inform readers that it’s been a great success!

Of course, the business I’m talking about is about how to attract birds (the flying variety) to my yard and more importantly just out my study window. As can be seen from the above photo I’ve managed to get a flock of cockatoos as customers and one of them even allowed me to handfeed it.

I must admit it was a surreal moment as I slowly crept up to the beautiful bird and extended my hand with some seed in it. It felt like a complete endorsement of my whole business model….and that’s often what success is all about.

So what lessons did I learn along this perilous journey? For a start, when something wasn’t working I changed things up. For instance, the bird bath wasn’t in the right position and my fine feathered customers were ignoring it, so I moved it to a new location. Voila! Suddenly I had customers dive bombing the water in an effort to avail themselves of the service I was offering.

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Wolftalker
...are fab aren't they!
04 August 2018
mgilmour
It was a great experience feeding the cockatoos.
05 August 2018
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Why Zero Click Matters

I received an email the other day inviting me to spend some time on a panel at a conference discussing the impact that Zero Click has had on the domain monetisation industry. It should be said that I like data…..touchy feely stuff is all well and good but getting a return from your domain investments is all about getting dirty in the numbers.

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First of all….what is zero-click? Zero-click advertising networks bid in real-time to get access to traffic. In the case of ParkLogic, there may be a dozen or more companies bidding for each piece of traffic every hundred milliseconds or so. The winning bid must outbid every other bidder AND also the best traditional parking solution to receive the traffic. This is all good news for domain investors.

So after receiving the email about the conference I decided to do a dumpster dive into the data and out popped the following chart about the impact Zero Click advertising networks have had on domain monetisation. The data goes from 1 November 2017 to 25 July 2018. I should say that we deal with many traditional parking solutions and zero-click companies and the numbers are aggregate of all of these.

Zero click

 
The chart comprises of three lines with two trend lines on the orange and grey series. The orange line represents the percentage of revenue that is now going to zero click companies and uses the right-hand axis. The trend is clear….it’s headed upwards.

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Wolftalker
..as always.
01 August 2018
mgilmour
I agree that there has definitely been problems of this nature in the past. We have seen that many of the zero-click networks have... Read More
03 August 2018
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Saturday Musings - When the Cats Away...

For the last thirty-six hours I’ve been in a state of wifelessness. It just so happens that Roselyn went away on Friday afternoon to attend a conference with one hundred and sixty other women. It’s fair to say that when the cats been away the mouse has been playing…..playing some old school PC games that is!

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Just to reassure you, I made sure that I wore an appropriately dejected face as I kissed her good-bye and watched her drive off into the sunset. Once I was sure it was safe that I was out of her view I threw a few fist pumps into the air and immediately texted a bunch of friends that the LAN party was on!

Some may mistakenly believe that LAN stands for Ladies Away Night but in reality, it’s actually, Local Area Network. For those of you that have not experienced the joy of hosting a LAN party then let me assure you that it really should be on your bucket list.

At a LAN party everyone brings their laptops (used to be desktops but they’re just a pain to carry around), plugs them into a router and downloads whatever game we plan on playing.

Before the frivolity begins, drinks are brought out (always makes the evening better), pizzas ordered, and copious amounts of junk food littered around the table. Basically, we're systematically loading our bodies with as much sugar as we can possibly take so that we're wired for the nights entertainments.

So after we devoured the necessary calories we fired up Quake Arena 3. For those of you that don’t know what Quake is then I suggest you tear up whatever degree you have earned at college and get a real education. Quake was the foundation stone upon which all other first-person shooters have been built. If you like Call of Duty or Gears of War then you have Quake to thank for that.

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vanclute
Ahhhh the LAN party! I haven't done one of those since... oh jeez probably around 1986 or so? I don't count times I was at work ... Read More
22 July 2018
mgilmour
I don't know whether I can move over to the dark side of the PS4......LOL! You'll have to head downunder and we'll host a LAN part... Read More
23 July 2018
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