Blogs and articles that relate directly to domain development.

Defining Traffic Quality

In a number of past articles, I’ve spoken about the fact that traffic quality is entirely dependent upon the advertiser. If the traffic works for them then it’s high quality, otherwise it’s low. This has always seemed to make sense to me until I began digging a little further…..and now I think I could have been wrong...

Escrow.com

Over the last couple of years ParkLogic has been experimenting with how to best define traffic quality. We’ve tried quite a number of third party services that are used by advertisers and what we’ve found is there seems to be a lot of smoke and mirrors bundled with some hefty fees.

The problem is that many advertisers rely upon these services to determine whether traffic they are purchasing is of a high quality or not. It’s the very sophisticated e-commerce website that attributes a traffic source id to a click and then tracks it right through to a purchase.

For those advertisers that wave the flag of Google Analytics then think again. If you think about it, Google is essentially in conflict with itself by wanting search traffic to provide awesome results so that the advertiser will purchase more traffic.

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joezepy
Looking forward to seeing more about this. I think you are on to something that we all have known for years here but has been obs... Read More
25 August 2018
mgilmour
Thanks for that. I believe domain traffic is incredibly valuable and we have been tossing it towards large advertising networks as... Read More
25 August 2018
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Where is the Development Magic Bullet?

For quite some time now I’ve been digging through the different domain development platforms to determine which one is best. Is it Joomla? Wordpress? Or how about Weebly or Wix? What I’ve found is that they all fall short for domain investors.

Escrow.com

Developing a domain into a business is one of the four principle business models that domain investors use to extract value from their assets. The other three are monetising domain traffic, selling domains as stock items and selling domains as high value items.

Each of the development platforms are excellent for building a single website but what I've continued to find is they still fall down is when a person tries to build more than one. Although it’s quite simple to spin up another instance in any of the platforms it takes a long time to set them all up…..and time is money.

Anyone that has embarked down the development path learns that building a single domain into a business is a challenging task…let alone many domains. Once you get over the hurdle of building a few websites you quickly discover that there isn’t a simple way to view how each of them are performing in their various business models.

Although Google Analytics provides some insight into your traffic the cost of using it for domain investors can be prohibitive. What are the costs on this “free” product? Do you honestly think that by providing Google end-to-end visibility on your traffic that they won’t take advantage of the data? Let me give you a hint, at its heart Google is an analytics company….. I think Google has enough of my businesses information without handing over the crown jewels for free.

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mgilmour
Couldn't agree with you anymore.....development isn't the challenge....it's the management and business aspects that become increa... Read More
12 August 2018
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Is Domain Investing Dead?

Many people have come to the conclusion that investing in domains is dead and yet from my perspective the industry appears to be flourishing. The first distinction we need to make is whether you are part of the industry or a customer of the industry.

Escrow.com

Over the last few years many new gTLD registries have been stomping the pavement and doing whatever they can to convince investors to buy domains with their extensions. When investors purchase the domains, they are the customers of both their registrar and ultimately the registry.

The registrar and the registry have done their job…..they just convinced you to register a domain name. The ball is now in your court to decide what you’re going to do with it to provide a return on your investment.

It is NOT the registries responsibility to support the reason why you registered the domain. I know this may seem like bad news but the registries do not have a responsibility to ensure you get a return on your investment….that’s your job.

The only time a registry will possibly be concerned is if the net position of new registrations and renewals goes into a negative trend. If this is the case, they will attempt to stimulate demand through advertising efforts, but they are very unlikely to try and rescue your investments.

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mgilmour
Happy to help out Jim. Repeatable revenue is one of the reasons why I like traffic monetisation so much.
13 February 2018
mgilmour
Many thanks for your comment....you've been in the industry for a while! I'd love to have a chat with you directly if you have som... Read More
14 February 2018
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What’s New With Escrow.com?

As domain investors know, for many years Escrow.com has been providing a critical part of the domain industry ecosystem. The trusted independent link between buyers and sellers have enabled many investors to complete secure transactions for their domain sales. So what’s new with Escrow.com?

While I was traveling through Europe at the end of October I received an email from Escrow.com announcing that they have now released a completely updated API for public beta. I knew this major upgrade was clearly going to be the platform upon which other products and services could be built.

For example, the new API potentially means websites, marketplaces, classifieds sites, shopping carts, and mobile apps can have escrow services built directly into them. This opens up a huge range of potential new clients for Escrow.com that is much broader than their traditional business clients.

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The Big Issues in the Domain Industry – Part 3

I’ve seen so many domain investors look at their domains and have delusions of grandeur with building them all out. A huge amount of money has been sacrificed on the developmental altar with very few people being successful. So why is this the case?

Escrow.com

I want to say up front that there is no such thing as developing a domain name. Too many people believe that if they have the right domain they can just build a quick Wordpress site and voila! The masses will arrive and make them rich. This couldn’t be further from the truth!

Platforms such as Wordpress, Joomla, Drupal, Wix etc. are fantastic at solving many of the technical problems associated with development. What they don’t solve are the business problems.

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mgilmour
You raise a really important point and one that we are starting to tackle at ParkLogic right now. The first phase was to build a p... Read More
01 December 2017
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