Blogs about the domain industry and the various players and companies within it.

The Big Issues in the Domain Industry – Part 3

I’ve seen so many domain investors look at their domains and have delusions of grandeur with building them all out. A huge amount of money has been sacrificed on the developmental altar with very few people being successful. So why is this the case?

Escrow.com

I want to say up front that there is no such thing as developing a domain name. Too many people believe that if they have the right domain they can just build a quick Wordpress site and voila! The masses will arrive and make them rich. This couldn’t be further from the truth!

Platforms such as Wordpress, Joomla, Drupal, Wix etc. are fantastic at solving many of the technical problems associated with development. What they don’t solve are the business problems.

Continue reading
0
  1834 Hits
  2 Comments
Tags:
Recent Comments
mgilmour
You raise a really important point and one that we are starting to tackle at ParkLogic right now. The first phase was to build a p... Read More
01 December 2017
1834 Hits
2 Comments

The Big Issues in the Domain Industry - Part 2

In this series of articles, I’m endeavouring to identify some of the big issues the domain industry needs to tackle through innovation. For the last number of years, the industry has largely been stagnant in many of the business models being employed by investors and I believe it’s time for this to change.

Escrow.com

In the previous article I looked at a couple of innovations for selling “stock item domains” and in this article, I’ll trying and provide some thoughts around selling “high value domains”.

The new gTLD domain extensions have created a scenario where we have a massive supply of domains. Regardless of your feelings about new gTLDs, having the same overall demand and a massive supply will tend to depress prices by providing additional options.

Just think about this for a minute. If you are a marketing director of a big company and someone offers you a .com domain for $500K or a new gTLD for $10, which would you take? They could essentially spend an additional $500K in marketing efforts and be in a net neutral position. Many marketing directors would believe their marketing efforts (ie. their smarts) are making the domain popular and not the other way around.

Continue reading
0
  2180 Hits
  0 Comments
2180 Hits
0 Comments

The Big Issues in the Domain Industry - Part 1

So what are the domain industry’s really big issues? What should we be driving innovatively to solve and what issues are way beyond the scope of short term solutions?

Escrow.com

When I think about the really big issues in the domain industry I find that I’m forced to reflect on the four primary business models associated with domains:

1.       Selling domains like stock items
2.       Selling high value domains
3.       Traffic monetisation
4.       Development

Selling domains as stock items is all about increasing the sales turnover of low value domains (sub $2K) in your portfolio. This is similar to a supermarket which operates on low margins wanting to increase the throughput of products being sold.

When you look at the incumbents in this market they have all been trying to increase the demand. This has largely been achieved through increasing the breadth of their distribution networks (ie. Registrars) so their inventory is exposed to a larger audience.

I see a number of innovations that centre on pricing that can be explored in this market and I will discuss two of them in this article. To date, the feedback from domain marketplaces has been that if a domain is priced it’s more likely to sell. This seems to make sense as buyers like to know what they are about to pay for domain rather than “make and enquiry”.

Continue reading
0
  2470 Hits
  6 Comments
Recent Comments
mgilmour
Not a problem.....I hope I helped you out.
20 November 2017
mgilmour
XR....interesting question. The first thing to appreciate is any new gTLDs with reserved priced domains are guessing the value. Ul... Read More
22 November 2017
mgilmour
The problem that many domain investors wrestle with is end users know the price paid for the domain (ie. Reg fee) and feel anythin... Read More
22 November 2017
2470 Hits
6 Comments

Getting the Most from NamesCon

I’ve been attending conference for most of my working life and I’ve found that it’s a real skill to get the most out of an event like NamesCon. Although everyone will have their own style I thought that I’d share how I prepare and approach a major industry conference.

Escrow.com

For a start, flying from Australia to Las Vegas isn’t cheap and combined with the jetlag at either end it’s really is a 10-day venture. To get a return on the investment of the direct costs and for my time I’ll want to make sure that I manage my time very carefully.

Before scheduling meetings, check the agenda. Nine times out of ten there will be a number of sessions that I will like to attend. Block these times out or you’ll find you can miss some great input that could potentially transform your business.

Continue reading
0
  2119 Hits
  3 Comments
Recent Comments
Wolftalker
Good advice
11 November 2017
mgilmour
I agree that the new gTLDs are more of a long-term play but there are some good ones out there that are beginning to get traction.... Read More
12 November 2017
2119 Hits
3 Comments

Heading to ICANN Abu Dhabi

For the past five weeks Roselyn and I have been traveling all over Europe. It’s been fantastic to experience different cultures, food and a lot of adventures but now I’m focused on ICANN in Abu Dhabi.

Escrow.com

I’m writing this from the Rome airport where we’re catching an Emirates flight through to Dubai. Once landed, a car will take us to Abu Dhabi and the conference.....so please bear with the brevity of the article.

For those of you that have never been to an ICANN conference they are something to experience. As well as the normal policy work a huge amount of business is conducted in a very short space of time. You literally have thousands of representatives from registries, registrars, hosting companies and ancillary businesses in the same room….so a lot gets done.

What can be a little intimidating for first time attendees is the fact that everyone seems to know everyone else. This shouldn’t be a surprise as many of the attendees have spent the last twenty plus years charting the course of the Internet together. Despite this, what I’ve found is the great majority are really wonderful people trying to do the best for the businesses and organisations they represent.

I’ve found that each ICANN related conference has been very worthwhile attending as they have given me a much wider appreciation for all the stakeholders in the domain community. Sometimes, as domain investors, we can become quite myopic in our thinking about what is and isn’t important.

Some people complain about ICANN taking a long, long time to make decisions. I personally like this as I know nothing is going to leap out of a dark corner and sideline my business. If ICANN does anything on the policy front that impacts my investments, then I’ll know about it for literally years before it’s finally put into practice.

If you’re attending ICANN then don’t hesitate to reach out to me. I’d love to catch-up for a drink or two….in the meantime, I’d better go and catch that flight!

Cheers!

0
  1640 Hits
  0 Comments
1640 Hits
0 Comments