Discussions and blogs that relate to the monetisation of domain traffic.

Domain Industry Update - Week 20

What a great week!

It’s official…..the domain monetization industry is experiencing a dramatic and sustained upward trend. Believe it or not, this is courtesy of Google as they attempt to secure more traffic for advertisers.

Escrow.com

I’m one of those strange people that get really excited about statistics, numbers and trying to interpret what they mean. Then again, if you’re in the domain industry then you should also be getting messy in the data….after all, that’s where the money can be found.

If you’re wondering how to understand all this data then you’ve got to go to masterclasslessons.com. I recently launched this website and it now has ten video lessons on domain monetization. Whether you’re a domaining expert of new the industry I’m sure you’ll get a lot out of the free lessons as I unpack what it means to be a professional domain investor.

In the meantime, enjoy this weeks’ video.


 

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Domain Industry Update - week 19

A big annoucement and a big change

I have two things to share with you this week, the first is a big announcement and the second is the numbers are looking staggering! When I say, staggering I really meant it. There have been some massive changes in the online advertising landscape that are now flowing through to domain investors.

Escrow.com

The big announcement is that I’ve now launched MasterClassLessons.com. Master Class Lessons is a website that will host freely available training courses and the first topic covered is “Domain Monetization”.

For many years I’ve had an ambition to release a structured video training course on “Domain Monetization” that is relevant for both entry level and experienced domain investors. All you need to do is register and you get access to over two hours of lessons that start with a bit of my own history in the industry and finish with how to effectively manage a large domain portfolio.

I plan on adding to the series and incorporating additional topics that relate to domains, entrepreneurship and life. At the beginning of this week’s video I take viewers on a quick tour of masterclasslessons.com….I hope you enjoy it!

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Domain Industry Update - Week 17

What an amazing week it's been!

The data this week has the potential to be a real bellwether for the domain industry in the coming months. The tussle between Google and the direct advertising networks is really hotting up.

Escrow.com

I’m still wondering what’s going to happen to all of the unspent marketing dollars that were slated for Facebook by some of the big corporates. Will it head towards Google and ultimately into the pockets of domain investors? The coming weeks will tell a very interesting tale.

I know that a number of domain investors have lost loved ones to COVID-19. I would like to pass on my sincerest condolences to you and your families. With all of the statistics we mustn’t lose sight of the fact that COVID is indiscriminately impacting the friends and families of some in our great industry. I would encourage everyone to reach out to someone that you know and make sure that they are OK.

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Domain Industry Update – Week 16

Is a massive change in the wind this week?

This week showed a VERY unexpected change in the stats and one that I personally was very surprised to witness. It signals a potential massive change in the domain monetization industry so hang onto your seats as I dive into the data.

Escrow.com

I also couldn’t help noticing that Facebook is going through a whole heap of pain as major advertiser after major advertiser has stopped advertising on that platform. The question I ask myself is where will the advertisers go to attract the Gen Z and millennial eyeballs?

Google? Unlikely. Twitter….they have their own kind of pain. Whatever happens, I’m sure the data will begin to reveal the activities of major corporate advertisers.

Don’t forget to subscribe, like or share your own comments on my blog (http://whizzbangsblog.com) or on Youtube.


 

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Domain Industry Update - Week 15

You're going to love the data in this week's update!

Normal 0 false false false EN-GB X-NONE X-NONE It looks like I may have been right....fingers crossed. So what was I right about? The fact that the normalized RPM for the domain industry is beginning to trend upwards at the end June. Given the impact of COVID-19 this isn't completely unexpected but it's always a welcome sign that the Internet is thriving.

As well as the regular suite of charts I went I’d trawl through the archives and pull some data on a monthly basis from July 2019 until today. This really showed a number of the major trends and the fact that domain monetization investors have benefited from an uplift in normalized RPM over the last few months.

I hope you find the information that I’m sharing each week of benefit for your business. Don’t forget to like, comment or subscribe so you don’t miss out on future updates.

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