Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. He has also recently published his first science fiction book, Battl...eframe. Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face. Due to demands on his time, Michael may be contacted by clicking here for limited consulting assignments. More

The Health Gamble

The amazing impact of a little bit of exercise.

What’s your health worth? This is an interesting question that typically gets the response, “everything!” It’s when you begin to drill down on it that you soon discover that “everything” is actually a negotiable concept for most people.

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I was speaking to a person recently that was on a fast train to some major health issues due to their lifestyle choices. I suggested that they may consider making some changes to what they were doing so they don't run into the brick wall of a medical crisis that many people experience.

I asked them the question, “What’s your health worth to you?” They replied, “everything” and then proceeded to negotiate what they should and should not eat to help them get healthier. I then asked them why they felt that their health was a negotiation, and this pulled them up short.

Too many people view their health as a negotiation. For many years I did exactly that. I justified how much exercise I didn’t do and shoved food into my mouth no matter what the nutritional value. It was a crazy way to live and was damaging my body as it tried to cope with the abuse.

I’ve never believed in diets as I always had the view that as soon as you go off them you put the weight back on again. This meant that I had to make the difficult decision to make a lifestyle change. It was gradual at first but slowly but surely, I did more exercise, ate better and got into balance the different aspects of my life.

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joezeppy
Hey Mike, All with you on this but I have decided it's worth it to trade one year's worth of life expectancy for a measure of ice... Read More
04 September 2019
mgilmour
I think for me the rule is everything in moderation, including moderation. Which means there are NO taboo foods for me but I know ... Read More
09 September 2019
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My Registrar/Registry Nightmare

DNSSEC nightmare

During this past week I’ve had an experience with a domain name that can only be described as a nightmare. I found myself with a domain stuck in a “no mans land” between two registrars, the registry and a bunch of crazy policies. So what happened?

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The domain name in question was simcast.com and one that I have personally owned for nearly two decades. We’ve been building some really awesome tech at ParkLogic and decided to use this domain as the flagship lander for a lot of traffic. Since it was in my personal name, I decided to transfer it from my personal registrar account at Epik to the ParkLogic Enom account.

I should say that the ParkLogic Enom account only existed due to legacy reasons and I was just trying to tidy things up. During the testing process we discovered that the domain was no longer resolving for a growing number of nameservers…..one of which was Google’s public DNS. This wasn't a really good situation because if the domain went live we could be losing a lot of a traffic....plus one for testing!

I must admit that I’d never seen behaviour like what we were seeing before and assumed initially that it was due to some weird DNS propagation delays. I waited 24 hours and assumed the Internet would sort itself out. Things didn’t improve, in fact, they only got worse.

I contacted the Enom support desk and listened to really bad 80’s music for about 30 minutes while on hold. Seriously Enom, you really need to get some better music! The support person told me that despite what I could prove that everything was fine…..essentially they were clueless.

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Epik
Thanks Mike. This is an important issue -- DNSSEC is broadly recognized as a best practice. Some legacy registrars might lack the... Read More
28 August 2019
mgilmour
Many thanks for your assistance with this matter. I do not like speaking negative of any company in a blog post but once again, En... Read More
28 August 2019
Wolftalker
Thanks for this information - good to know. Sorry you had to learn it the hard way ... Read More
28 August 2019
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Saturday Musings - My Fretty Friend

Stage play - My Fretty Friend

Last night I had the privilege of being in the audience for the play, “My Fretty Friend”. The entire performance was conducted by two actors and was absolutely hilarious while at the same time packing a punch about mental health. So why is it that this so was so special for me?

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For a start, the two actors were my son Timothy and his wife Ruth. They wrote, acted, directed and produced the entire production. They backed themselves with their hard-earned cash, took the risk and decided to make the performing passion of their lives come to life on stage. I was so proud of them at multiple levels…..what I didn’t expect was just how impactful the show would be.

My Fretty FriendThe play focused on a teenager named Amy who had severe anxiety problems. The character of Anxiety was brilliantly portrayed as Amy’s thoughts and this sense of getting an insight into how Amy was thinking was further enhanced by a rope linking both the characters.

I found the play helped me get a much deeper insight into what it means to suffer from anxiety. A surprise occurred when the character of depression was introduced after a school team sports star suffered a debilitating injury. This further opened what is often seen as the “taboo” subject of mental health.

During the performance the audience was laughing one minute, and the next I could see tears trickling down their face as the aspects of “anxiety” and “depression” took shape on the stage. The ninety minutes seemed to fly by as we became wrapped up in Amy’s journey of wrestling with her “Fretty Friend”.

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Saturday Musings – Make Decisions

Our son slept under the stairs just like Harry Potter.

One of the most difficult things in life is making decisions. You only have to reflect on the number of times you’ve broken a New Year’s resolution or diet to get a glimpse into the fact that many of us are really bad at following through on our decisions.

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The result of our inability to make a decision is often or not empowering other people to make them on our behalf. For instance, if you are struggling financially you can either take the difficult road of reducing your expenses or let the bank make the decision on your behalf.

Let me share with you a story from my life. Just under twenty years ago I had a thriving business, was worth millions (on paper) and thought the world was my oyster. Within the space of twenty-four hours I went from hero to zero when an investor reneged on a commitment. My wife and I were instantly thrust into dire financial circumstances.

We immediately examined all our expenses, sold our cars, bought a cheap buzz box so that our expense line was massively reduced. We jammed ourselves and our three kids into a bright yellow Mazda 121 and even though we copped a lot of ridicule we knew that it would only be temporary. It was a difficult decision to stay the course, but we continued moving forward.

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Why domain traffic is so valuable

Getting to the real value in domain traffic.

Have you ever wondered why advertisers keep on paying for domain traffic year after year? Despite all the naysayers out there saying that domain traffic monetisation is dead it seems to keep on getting better….yes, you just heard me right.

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Domain monetisation isn’t just about views, clicks, RPM and the like. Domain monetisation is all about matching advertising to user intent and this is why it’s so valuable for advertisers. When a person goes to a domain name, they have an intent behind their query about what they are looking for and this is incredibly powerful. The user has already passed from wondering what to look for to seeking to find.

The great majority of people who are in a seeking to find mode are wanting to purchase when they find what they are looking for. The difference between looking up something on a search engine versus domain traffic is that a person looking up something on a search engine is seeking information while a person typing in a domain name is seeking to buy.

Many years ago, I read a report that Google produced outlining that domain traffic produced better results for advertisers compared to search traffic. It was at a time when Yahoo reigned supreme in the domain space but it wasn’t long before Google aggressively went after the domain industry as the traffic converted for advertisers.

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joezepy
Hi Michael, Do you have any stats as to how much of Google's ad business comes from domains? Do you know where that might be acq... Read More
16 August 2019
mgilmour
There isn't any definitive data on this but my guess is that it's several billion dollars a year to Google.....of course, the indu... Read More
17 August 2019
mgilmour
Hi Todd, All good questions. I can only say that at ParkLogic we've been developing a platform over the last 2 years to do exactly... Read More
17 August 2019
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