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Why I'm in Business....


As many of you know, I’m one of the founders of ParkLogic and for over a decade we’ve been working with clients to extract the maximum possible value from their domain traffic. In blogs and at conferences I’ve gone to great lengths to explain WHAT we do and HOW we do it….but up until now I’ve never tackled the WHY….


When I reflect about my personal journey at ParkLogic I realised that over the years we’ve developed a number of core beliefs that up until now we’ve never shared. They've actually become the reason why we behave the way we do and why we love the domain industry so much.

It should be said from the outset that this is not an exhaustive list and they are not in any particular order but hopefully it will provide some insight into how we operate.

We believe in being transparent with clients. This means we won’t lie to you if you have a question and if we stuff up then we’ll make amends. Our focus on being open means all our statistics are what the domains actually earn, and our accounting clearly show the commission we take from managing the domain traffic. We don’t hide our commission behind smoke and mirrors.

I must say that we've received quite a bit of flack for being so transparent but we believe that it's through transparency that the industry can grow and increase overall earnings.

Good People
The domain industry is full of wonderful people….so why waste your time dealing with jerks? We believe in working with good people, serving great clients and establishing strong relationships with suppliers. We believe that doing life with people is important and that if we don't work with you now you'll have the confidence to work with us in the future. For us, everything is not just about business.

To help grow good relationships I provide my personal skype address to clients….there’s nothing like a good conversation to bring greater understanding between people.

For a long time when I attend a conference I typically make it a rule that on the last night it's about building friends.....no business is to be discussed. I'm proud to say that I now have friends all over the world as a result of want to get to know good people.

We believe that innovation and being creative is key to producing great results for all stakeholders….it’s also a good reason to get out of bed each day! We are firm believers that listening combined with “out of the box thinking” creates solutions that are truly innovative. As I often say.....watch this space as something is just around the corner.

Long-term View
We believe in viewing all relationships from a long-term perspective. We are highly uninterested in short-term transactions that don’t build value for all parties over the long-term. It’s through strong long-term relationships that great ideas are fostered that ultimately benefit everyone.

For those of you that are wondering where all the business goals are, we believe profit is a result of core beliefs and NOT the reason WHY we do business. Profit is a measure of sustainability and one of the reasons why ParkLogic has been in business for well over a decade.

I hope you have found this article useful and insightful into how ParkLogic endeavours to interact with people. Do we get it right all the time? Not at all….but we try to be true to our beliefs. If you find our core beliefs resonate with you then feel free to reach out to me.

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Tuesday, 11 December 2018
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