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Domain Update - 14th Jan 2021

The first industry update for 2021

This is the first industry update for 2021 and the changes that have occurred since the last one in mid-December 2020 have been incredible. The statistics show some big changes in how both Google and the Direct Advertising networks are paying out on domain traffic….and it’s all good for domain investors.

I’m sure that every professional investor will get a lot out of the numbers, statistics and charts as I unpack what is happening in the domain monetization industry. My goal is that with this knowledge you can then buy, sell and earn greater amounts of money from your domain portfolio.

For those of you that are interested in hearing more I will be speaking at NamesCon at the following times:
Wed, Jan 27
17:35    Investing in Domains as a Business, Not a Hobby
18:00    Professional Traffic Monetization
Thu, Jan 28
16:20    State of Domain Traffic Monetization
16:45    Increasing revenue and managing risk through traffic quality
Fri, Jan 29
16:15    Running a Structured Traffic Test
17:15    The Future of Domain Monetization
* all times in UTC

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Conversations – Soeren, CEO NamesCon

Soeren - CEO NamesCon

It’s a new year and I could think of no better way to kick off 2021 then with a “Conversations” segment with the CEO of NamesCon, Soeren Von Varchmin. I think that you will really enjoy this conversation as we share about Soeren’s background, the massive changes to NamesCon due to COVID-19 and how NamesCon Online is shaping up in 2 weeks’ time.

NamesCon will be running from 27th – 29th Jan 2021 and you can register at namescon.online. I’m really looking forward to the event and will be running some great Masterclasses on topics such as; “Algorithmic switching”, “Traffic quality”, “How to run a traffic test” as well as participating in a keynote panel and a couple of break-out sessions.

If you haven’t purchased your ticket yet then makes sure you do so. I believe that after the difficulties of last year that this NamesCon Online will be the key event that will launch the industry in a fresh, exciting year ahead.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

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Merry Christmas!

Merry Christmas

It’s been an incredible year and I would like to say a big thanks to all the readers and viewers of my Youtube channel and blog for their enthusiastic feedback this past year. Your feedback through emails, comments and by subscribing inspires me to continue to writing and recording my thoughts on online business…..and notably domain name investing.

I would also like to wish everyone a very Merry Christmas and may 2021 be a much better year for us all. It would also be great to share a drink or two or three with you when we actually meet again in person. In the meantime, I’m preparing some great material for NamesCon at the end of January! Also, don't forget to check out MCL.club.....more lessons are on the way!

Keep safe and I’ll resume vlogging in the new year.

Best wishes,
Michael Gilmour

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Industry Update – 18th Dec 2020

Amazing data revealed!

Data, data everywhere! I can’t believe that the year is nearly over and yet there are still incredible gems revealing themselves in the data. This time I dive into correlations that are completely contradictory compared to what the industry would expect.

For instance, there is absolutely no correlation between the click through rate and revenue for some monetization providers. This was a big surprise as isn’t the industry based upon pay-per-click? What the data ends up revealing is that as the click through rate changes there is NO change to the revenue….doh!

Fossicking around the data reveals many more of these unusual facts so don’t forget to click on the video and spend a few minutes getting your brain turned inside out. Data, data everywhere….

Before I forget, this will be my last post before Christmas so Merry Christmas to everyone and may 2021 be a heck of lot better than 2020. Keep safe and go and hug a loved one.

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Industry Update - 11th Dec 2020

Post Black Friday and Cyber Monday analysis

In this week’s update we inspect the data post the massive Black Friday and Cyber Monday events. Both these days caused a spike in the numbers and what’s interesting is that this appears to be continuing onwards in the following week.

Both BF and CM created a break-out in the earnings per click metric that reflected the demand by advertisers for good quality domain traffic. In particular, the direct advertising networks that have diversified into non-traditional market verticals like travel and finance have benefited greatly from the event.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

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