Why is Domain Traffic Still So Valuable?

Domain Traffic is like gold.

For many years people have been making proclamations that the domain monetisation industry is dead and yet….it’s still with us. There is a really simple reason why a number of individuals have been so successful in the domain monetisation industry. Domain traffic is valuable because it converts like no other source of traffic available to advertisers.

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Yes, it’s that simple. Quality direct navigation is like 24 caret gold for advertisers that care to investigate what traffic sources are actually generating their profits.

When you think about it, it’s pretty obvious. If a person goes to beds.com guess what? They want to buy a bed! This gold standard of traffic is what also contributes to driving up the price of high end premium domains.

Many years ago, I read a report released by Google that outlined how domain traffic converted better than search traffic. Not surprisingly, the report quickly vanished…. Everything comes back to advertisers…..and guess what, they want this traffic and they want it bad!

Given domain traffic is so valuable, why is it that many domain investors have been experiencing a decline in their traffic revenues? Once again the answer is simple…..if you depend 100% upon Google to provide you with your revenue then don’t be surprised if they reduce payouts.

I’ve seen domain investors get all upset about their revenue declining but do nothing about it. Go figure? The domain traffic IS valuable but someone else is just taking your lion’s share. What’s the point in getting angry with Google and then doing nothing?

The Google domain management team is doing EXACTLY what they should be doing….maximising Google’s profits. They are not interested in maximising your profits. In fact, if any of them weren’t putting Google first then they would be fired…..

So the question I would like to leave you with is also simple, “Given domain traffic is so valuable shouldn’t you take charge of your own profit line?”

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The Big Issues in the Domain Industry – Part 4

In this article I’ll be addressing the final domain business model, traffic monetisation. As well as being valuable to advertisers, domain traffic drives many of the opportunities received from potential domain buyers. Contrary to popular opinion, traffic is the lifeblood of the domain industry…..not domain sales.

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One of the keys to greater domain sales is to leverage your domain traffic. If you sell all your traffic domains, then expect there will be a commensurate drop in domain sales. In Part 1 of this series I discussed using your traffic for your own sales rather than providing it for free to the marketplaces and have it potentially result in another person’s sale.

Traffic monetisation is a way to generate additional funds to cover renewal costs and contribute to your profitability. Many people wrongly believe that traffic monetisation is dead. It’s not. I personally know of many people that earn thousands of dollars a day by focusing on building their domain traffic portfolios. For those of you that disagree….I’m happy to have a chat about purchasing your traffic domains.

The major difference between traffic monetisation and domain sales is traffic monetisation tends (not always) to generate less revenue per domain but that revenue comes in month after month. Domain sales tends to be very lumpy and unless you have a very large portfolio it’s difficult to achieve a consistent income – this also makes planning exceptionally difficult.

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Saturday Musings - Getting Out of Your Financial Mess

Do you ever feel like everyone seems to be putting their hands into your wallet and helping themselves? Bills and taxes keep on rising and living is more and more expensive each year while your pay continues to shrink in size. There seems to be less left over for you to enjoy life.

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Many years ago I read a fantastic book that I would highly recommend to anyone…..and no, it wasn’t my book, Battleframe (although it isn’t a bad read). The book was “The Richest Man in Babylon” and the author illustrates a number of principles about managing money through stories…..it’s really a compelling read.

The first point he raised was, “Pay Yourself First”. What this means is keep some of the money for yourself……not your bills but for you. If you need to negotiate with creditors and pay them over a period of time then do so but whatever you do pay yourself now. An amazing thing will happen, you will pay off your creditors and also manage your expense line appropriately.

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vanclute
Here is a PDF of the book for free: https://ia800307.us.archive.org/2/items/RichestManInBabylon_650/the_richest_man_in_babylon.pd... Read More
08 July 2017
mgilmour
Thanks for that! It's going to save me a lot of money :-)
09 July 2017
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What to do in the Coming Financial Earthquake

I’ve written a number of articles over the past year on the looming problem of the Chinese debt situation. It’s currently just shy of 300% of GDP and this doesn’t bode well for domain investors reliant on cheap Chinese capital to purchase their domains at hugely inflated prices. So should we really panic?

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I saw the following charts in a recent Bloomberg article that puts the Chinese debt problem into perspective. What’s interesting about this chart is that China’s flatter line shows that it’s not getting as big a GDP bang for its debt buck compared to some other nations. Also notice that Germany is retiring debt even while sharply increasing its GDP per capita.

GDP to Debt

The USA is continuing to increase debt while getting a lot of GDP per capita from it.....but the debt still continues to increase. At some stage the piper has to be paid and if the current trends continue it will be more when not if.

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HRMInc
Wow. I sure hope you're wrong Michael... but we are taking your comments very seriously and and planning accordingly.
01 July 2017
mgilmour
I hope I'm wrong as well.....
03 July 2017
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Video - Thoughts on Development

As a part of the 10 year anniversary celebrations I discuss my thoughts on development. I hope you enjoy this second video in the series.

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I have developed a lot of different websites over the years using a large variety of software platforms. From this experience the current suite of content management systems (eg. wordpress, Joomla etc.) lack a number of key components that domain investors require if they are to scale their development effectively.

In the video I discuss a number of the projects that I'm working on that endeavour to solve many of these problems.

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mgilmour
Thank you for that!
26 April 2017
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