Domain Industry Update - Week 17

What an amazing week it's been!

The data this week has the potential to be a real bellwether for the domain industry in the coming months. The tussle between Google and the direct advertising networks is really hotting up.

Escrow.com

I’m still wondering what’s going to happen to all of the unspent marketing dollars that were slated for Facebook by some of the big corporates. Will it head towards Google and ultimately into the pockets of domain investors? The coming weeks will tell a very interesting tale.

I know that a number of domain investors have lost loved ones to COVID-19. I would like to pass on my sincerest condolences to you and your families. With all of the statistics we mustn’t lose sight of the fact that COVID is indiscriminately impacting the friends and families of some in our great industry. I would encourage everyone to reach out to someone that you know and make sure that they are OK.

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Domain Industry Update - Week 15

You're going to love the data in this week's update!

Normal 0 false false false EN-GB X-NONE X-NONE It looks like I may have been right....fingers crossed. So what was I right about? The fact that the normalized RPM for the domain industry is beginning to trend upwards at the end June. Given the impact of COVID-19 this isn't completely unexpected but it's always a welcome sign that the Internet is thriving.

As well as the regular suite of charts I went I’d trawl through the archives and pull some data on a monthly basis from July 2019 until today. This really showed a number of the major trends and the fact that domain monetization investors have benefited from an uplift in normalized RPM over the last few months.

I hope you find the information that I’m sharing each week of benefit for your business. Don’t forget to like, comment or subscribe so you don’t miss out on future updates.

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Industry Update - week 14

What's happened this past week in the domain industry.

What a difference a week makes! In this industry update we can definitely see that Google is getting a lot more aggressive with securing more of the domain traffic while the direct advertising networks are struggling.

Escrow.com

The question I find myself asking is, “What’s causing this change?”

At this stage I can only guess that COVID-19 is having a big impact on advertising networks that don’t have a depth of clientele that are wanting to secure the traffic. If a client stops advertising, then there isn’t another to take their place.

Typical mainstays of the direct advertising networks have always been the travel and finance sectors. No one is traveling and loans are scarce as the population hunkers down for a second wave of the virus. This makes the direct advertising networks more vulnerable to global shocks.

That being said, the numbers are still looking very positive and as the video shows, it’s all good for the domain investor.

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Domain Industry Update – Week 12

What's been happening this week with domain monetization?

Another week and some fantastic data to trawl through that is impacting each of our domain portfolios. I must admit that I really look forward to the analysis each week and to interpret what the numbers are telling us about the state of the industry.

Escrow.com

Last week I made a prediction that this northern hemisphere summer was going to be entirely different from the regular vacation induced downturn that most domain monetizers experience. In fact, I think that rather than the typical 10-15% downturn we’ll get a 5% uplift in revenue.

The main reason for this prediction is that most people have already had an enforced vacation at home with the COVID-19 quarantine. In fact, I don’t know anyone that isn’t looking forward to getting back to work and the regular rhythm of life.

This is going to be great news for domain monetizers as it will mean their portfolios will throw off more cash than normal. The missing piece of the puzzle is when the big corporates will head back into buying traffic.
At the moment the online industry is being supported by the small to medium enterprises….so hurry up Amazon and Walmart. Start buying highly valuable domain traffic!

This week’s update is essential for domain investors and I hope you enjoy the rich data that I present. It’s only a few minutes…..but it may change the direction you take your business.

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Domain Industry Update – Week 10

Insights into what's happening with domain monetization

This week we saw a continuing of the trend that was established in the previous week’s data. Both Google and direct advertisers are beginning to stabilize their payouts with a slight growth in the overall monetization industry compared to the previous week.

Escrow.com

Earnings per Click and Click Through Rate are doing their regular counter-cyclical dance as once goes up the other goes down. This is more of an artifact of smart pricing algorithms rather than actual user or advertiser behaviour.

What’s going to be interesting in the coming weeks is to see what happens to the normalized RPM as the big corporate advertisers come back online. Over the last 10 weeks the small to medium sized businesses have flocked online to try to sell….well….anything. This has kept the payout rates up but with the corporates coming out of hibernation anything is possible.

I spend some time in the last part of the video taking another look at a real, live case that is being optimized by ParkLogic. It’s real data, for a real client and I think you’re going to love it as I unpack what is going on at various traffic levels.

Don’t forget to like the video, leave comments and pass it onto other investors. Keep safe.

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