Getting the Most from NamesCon

NamesCon 27-30 Jan 2019

NamesCon has become the domain industry’s premier conference and without a doubt the place to be if you want to do business in the domain industry. A conference like NamesCon can be a little daunting at first and getting the most out of the event is often the result of good planning rather than luck.

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I thought I’d share with you how I approach NamesCon and get the most bang for effort.

  1. Have a clear objective in mind. Sometimes this can be to collect information, meet certain people or make a particular deal. Whatever it is make sure that it’s top of your mind.
     
  2. Check out the agenda and lock in all sessions that you want to attend. With the calibre of speakers at this years NamesCon, I wouldn’t be surprised if there are quite a number that will add value to your business.
     
  3. Check the attendee list on the NamesCon App. Make appointments with people you’re wanting to catch-up with well beforehand. Don’t just “wing it” as everyone is busy at NamesCon and you may discover that the person whom you are wanting to meet has a full diary. They aren’t blowing you off….it’s the reality of a conference.
     
  4. I typically get up at around 7am for a breakfast meeting at 8am. I then schedule meetings every hour in the time zone of the conference….this is REALLY IMPORTANT! Since people are flying in from all over the world there is only one time zone that matters…the conference time zone. So get familiar with scheduling meetings outside of your local time zone.
     
  5. Typically speaking the registration desk is the only place that is fixed and always present at a conference. Logically, it becomes the default meeting point. I recently had someone say, “Let’s meet at the Tropicana”. Awesome! Where???? It’s a big hotel. Don’t mess up meetings by not being clear where you should meet.
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Saturday Musings – Achieving a Breakthrough

Achieve your breakthrough - attend Namescon!

I had a really good night last night. At 3am in the morning I was doing some development (yes….I am one of those founders that still does programming) and I’d finally wrangled a report to display exactly what I wanted it to show. Sounds pretty boring but trust me when I say that it was nothing short of euphoric!

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Programming is one of those strange disciplines where often a huge amount of work goes into something with nothing to show for the effort. Suddenly, at the end of it all a real breakthrough is achieved as the myriad of bits and pieces suddenly come together to make something beautiful.

It’s like an artist that starts painting a masterpiece from the edges and slowly works towards the centre. No one knows what he has in his mind until the finished result is hung on the wall but once it’s up everyone smiles and sees the brilliance of it.....so I thought!

So the next day I proudly showed my wife and daughters my programming Picasso. “Hey look at this report and what these buttons can do,” I proudly announced.

I don’t even think the ongoing conversation missed a beat as they glanced at my phone, smiled politely and continued on. That’s the thing about brilliance…..not many people see it as amazing, let alone as a monumental breakthrough.

I sometimes wonder what it would be like to transport the current generation back in time to using DOS and a pager. None of this “user interface” stuff that takes forever to develop….let them feel the power that comes from remembering that “format c:” is probably a bad idea.

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NamesCon 2017 Interview

Eric Lyon from NamePros just sent through an interview that I did with Edward Zeiden at NamesCon 2017. It was great revisiting the 2017 interview to see what is still relevant in 2018 and whether any of the predictions came true.

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The video also reminded me that in 2018 domain investors need to continue to focus on the outcomes for their investments. Before you buy a domain you should already know which of the four primary business models will be providing the return.

Is the investment a stock item, high value domain, development opportunity or are you going to earn money from the traffic.

I should say that Edward interviewed me again in 2018 and I look forward to seeing that video....I'll post it hear as soon as it's finished being produced. Many thanks to the great NamePros team for all the work they are doing in creating a historical video archive of our great industry.

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Was NamesCon Worth All the Hype?

NamesCon 2018 has ended, attendees are on their way home and the exhibit hall is now all packed up. So was the conference really worth it? Did it deliver for me what I was hoping it would? Most importantly will I fork out my hard-earned cash to journey across the Pacific to attend next year?

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NamesCon 2018 would have to have been the best conference I have attended in……well…..since NamesCon 2017. The attendance was about the same as 2017 but appeared a little lighter due to the number of meetings being held in suites. This brings up a really important point.

I judge conferences on not the number of attendees but whether the right people are in attendance. In this case, NamesCon really delivered as I found myself surrounded by people that I was wanting to catch-up with…..in fact, I ran out of time so my apologies to all those people that I didn’t manage to say "hi" to.

To give you an idea of my schedule, I had an average of 16+ scheduled meetings per day. This didn’t include the impromptu meetings you have at any of the parties, walking down the long hallway or just bumping into someone in the exhibit hall. The right people attended NamesCon and this meant a huge, and I really mean HUGE amount of business was getting done.

At any one time about half the attendees or more were huddled in meetings as they bought or sold domains, did other deals or developed closer relationships that can only be made face to face. The other half were in some excellent sessions as they gained a greater appreciation of just how flexible domains could be or how cryptocurrency and the blockchain will impact their businesses.

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Are You Going To NamesCon?

It’s not long until NamesCon and it looks like it’s shaping up to be bigger and better than ever! As well as all of the excellent sessions there are a host of networking events that will ensure that attendees will get the most out of the conference.

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As well as being asked to be a moderator on the Sunday I also have the privilege of sharing in a session title, “Data Mining for Revenue with Registries and Registrars” on Monday at 11am in the .ASIA room. I must admit that I’ve pulled some great data together for this session and if you’re a registrar/hosting company or a registry then I hope that it will show you how you can tap into some significant opportunities in your business.

What really makes NamesCon a “not to be missed” conference is the quality of the attendees. Nine times out of ten, after speaking with a person you’ll find there is a large potential opportunity for you both just waiting to be unlocked. The challenge at the end of the conference is to work out which ones you will pursue first.

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