What's Next After You Have a Domain

My recent foray into publishing my own novel has been a really educational experience. For those of you that are unaware for the past eighteen months my skunk works project has been writing a science fiction book. I’m still settling on a title but it looks like the series will be known as “The Mind War Saga” (it may change again)….all very auspicious.

I’m right at the end of the final edit, beta-readers have provided their feedback and I’m about to publish. What’s the next thought that goes through my mind? I need a domain!


I searched Amazon to make sure that there aren’t any other series of books known as “The Mind War Saga” and I seem to have the space all to myself. I didn’t want any other series of books to be confused with my own or vice versa.

I’ve decided to move michaelgilmour.com to represent my authoring and I’ve just registered mindwarsaga.com to point to the same site. You can actually go there right now and see a few blogs on the site as well as a fan community (yes, I’m hopeful), a library (of one book), forum and also some cool stuff about me.

The website looks a little bland at the moment as it’s a work in progress and I’m waiting on the illustrator to complete the book cover. Once I have that in place I’ll be able to enhance the look and feel a LOT more.

So what’s next? Once I’ve finalised the title I need to register that domain and point it at my author blog. Here’s a few other things on the list for me to complete (it’s by no means exhaustive).

1.    Finalise book content (by mid-next week).
2.    Finalise cover design, typography and blurb for the back (end of following week).
3.    Get a photo done for the author’s biography.
4.    Complete the interior book design.
5.    Update website graphics and content.
6.    Publish the ebook and paperback via Createspace (an Amazon company)
7.    Update my author’s profile on Amazon.
8.    Establish a facebook and twitter account that are linked to my website.
9.    Update my website so that I can take sales via Amazon/Createspace
10.    Have a soft launch amongst friends. Encourage them to buy the book and leave comments on Amazon.
11.    Put together a package of material for other websites to review the book. This will need to include a copy of the book, synopsis, sample article, quotes, photos, artwork etc.
12.    Prepare a sequence of press releases to be released over a three month period.
13.    Approach media outlets for interviews – “Self-publishing author….scifi book etc.”
14.    Send out package to science fiction websites and reviewers.
15.    Engage community and detect who are real fans of the novel. Provide them with inside material, sneak previews etc.
16.    Brace myself for the feedback.
17.    Finalise marketing plan proper….including potential buying of advertising space.

I must admit that there are a lot more things that need to get on the list. One of which is finish book two in the saga! I’ll keep you up to date with how things are going.

Not surprisingly, what it all really hinges on is traffic, domain names and real sales. I understand a lot about those three items but it still doesn't necessarily mean that my publishing venture will be successful. Without a good product and plan I'm still sunk.

It’s going to be interesting to see if I can manage to make it as a part-time author. I love writing so I really hope that it’s a distinct possibility. Besides, my wife has been on my back to write a book on the domain industry…..so stay tuned for that one. Hopefully it will be more science fact rather than science fiction.


Michael Gilmour has been in business for over 32 years and has both a BSC in Electronics and Computer Science and an MBA. He was the former vice-chairman of the Internet Industry Association in Australia and is in demand as a speaker at Internet conferences the world over. Michael is passionate about working with online entrepreneurs to help them navigate their new ventures around the many pitfalls that all businesses face.
Click here to arrange time with Michael
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Recent Comments
Guest — Aaron Strong
I am curious, you mention the title is “The Mind War Saga”, yet you registered MindWarSaga.(com)???......In this situation, "The"... Read More
27 November 2014
Guest — Domenclature.com
Yes, Strong is right; it's mandatory that you register the exact match. I have access to you privately, and was just about to reac... Read More
27 November 2014
Thanks for that!
27 November 2014
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