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Industry Update - 27th Nov 2020

Direct advertisers are surging back!

This week’s domain monetization industry is full of incredible stats that allude to the resilience of the direct advertising industry. Yes, they’re back and continuing to pay more for domain traffic while Google is paying less….even while Black Friday is upon us.

Amongst all the data, slides and commentary we mustn’t forget all those people that are suffering due to COVID. It’s a terrible virus that is taking a severe toll on families the world over. I would encourage you to take a few minutes out of your busy day and say a prayer for those that are doing it tough and then say another prayer of thanks if you are doing it well.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club

 

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Industry Update - 19th Nov 2020

The stats are looking good!

There was a great discussion in one of the threads on NamePros that I felt almost compelled to join in. It was whether domain monetization is dead or not. My reply was essentially, no it’s not; it’s just changed.

What I find surprising is the number of domain investors that expect a different outcome by doing exactly the same thing. I hate to rain on your parade, but domain parking has moved on and become domain monetization. What’s the difference you may ask?

Domain monetization is ensuring that your valuable domain traffic is being competitively bid upon by the many, many global advertising networks…..not just one. Improvements in technology to access a multiplicity of advertising networks is a natural progression of a great industry.

The stats that I produce and comment upon each week are an indication of just how healthy and vibrant domain monetization is. No it’s not dead and as today’s stats testify, it’s alive and well.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.
For free online lessons in domain monetization go to https://mcl.club

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Industry Update – 11th Nov 2020

The industry continues to roar through 2020

It’s been a few weeks since my last update and I must admit, it’s good to be back! So where was I you may ask? It just so happens that I had a long overdue minor operation that I ended up having done and spent some time recuperating. Nothing serious and I’m overjoyed at being back.

This week’s video contains all the invaluable data that I love sharing about….as well as a few surprises. It includes trend analysis from the beginning of the year for Google and Direct advertising networks as well as volatility charts. Yep, all good stuff that has the potential to transform your domain investment portfolio.

As always, feel free to leave comments, questions and likes either on my blog or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

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Industry Update - 12th Oct 2020

The Google upward trend is over...

A change has taken place with the Google increasing pay-out trend coming to an abrupt halt and they are now reducing what they are paying for domain traffic. That being said, the good news is the direct advertising networks are coming back alive to fill the gap.

The key charts in this video are what is happening with the earnings per click and click through rates and how they are both beginning to experience a step downwards. Naturally, this combined trend is impacting the normalized RPM and RPM as these key metrics take a hit for the worse. It will be interesting to see if this continues into the coming weeks.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

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Industry Update - 5th Oct 2020

It looks like the Google upward trend has ended.

This week we dive into the data and unpack what appears to be the beginnings of a major new trend that will impact everyone that monetizes domain traffic. The almost linear increase in the rate that Google has been paying for traffic has tipped over and now looks to be sliding away.

So has Google been playing a bit of a game by paying more for traffic, crushing the direct advertising networks and then now paying less? Time will only tell and I’m looking forward to viewing the coming week’s statistics. I wouldn’t be surprised if the direct advertising networks are more resilient than Google first anticipated…..so watch this space.

Please feel free to leave comments, questions and likes either here on my blog or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For FREE online lessons in domain monetization go to https://mcl.club

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