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Industry Update - 18th Sept 2020

An incredible event happened this past week!

This past week we have seen a benchmark change in the domaining monetization landscape. I thought I’d never see it happen, but it did, and I believe it will be the precursory to a seismic shift in how domains are monetized.

So, what am I talking about? For the first time in many years the average Google normalized RPM (revenue per thousand visitors) was higher than the direct advertisers. It was a single data point but one that I believe forebodes massive changes in the online advertising landscape as Google pulls back its market share.

This week’s charts are packed full of invaluable information for those domain investors that are wanting to monetize their traffic more effectively. The coming weeks are going to be incredibly fascinating as the journey towards Christmas moves forward.

Please feel free to leave comments, questions and likes either here on my blog (https://michaelgilmour.com) or on my Youtube channel . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club

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Industry Update - NamesCon

Were you at Names?

During this past week I had the privilege of releasing the weekly Industry Update at NamesCon Online. I must admit that the online conference far surpassed my expectations and the sessions and networking opportunities were awesome….even if I was up from 1am-5:30am each day.

I thought I’d re-record the presentation I did at NamesCon as it also included a few things prior to the usual weekly statistics. What the first few slides really highlight is just how much the domain monetization industry has changed over the years as more and more innovation is driving greater returns from traffic.

I would like to thank the entire NamesCon team for putting on a great event. Also, it was great catching up with old friends and meeting some great people that I know I’ll refer to as friends in the future.

Here is a PDF file of the presentation I did at NamesCon.

Let me know your thoughts on NamesCon. What was good, what could be improved and most importantly, what you got out of the conference that’s going to impact your business.

Please feel free to leave comments, questions and likes either on my blog (https://michaelgilmour.com) or on my Youtube channel (https://www.youtube.com) . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.
For free online lessons in domain monetization go to https://mcl.club
 

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Saturday Musings - Moving a couch...!

First the couch....

Giving up one’s treasured possessions can be quite difficult, especially when it’s supported your derriere for more than a decade. That was the situation that was sprung upon me by my wonderful wife….

It’s amazing what you can learn from such situations. My preponderancy to become attached to inanimate objects both large and small combined with a cherished love of all things related to moving images meant that my “spot” was precious too me.

That being said, it had to go…..I hope you enjoy this weeks frivolity as I relate what happened next….

Please feel free to leave comments, questions and likes either or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club

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Industry Update - Week 25

Great statistics and analysis in this week's review.

In this week’s video I share about a new master class I’ve just released on MasterClass Lessons (https://mcl.club) that discusses how to do a proper traffic test. It’s a little bit more advanced than the others in the Monetization series as I discuss macro, micro and group analysis strategies.

The statistics continue to amaze me as I pull some interesting insights into what is happening to the online advertising industry. Google is continuing to surge forward while the direct advertising networks are winning more traffic. All great information to domain investors in the traffic space.

Please feel free to leave comments here or on my Youtube channel. You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.

For free online lessons in domain monetization go to https://mcl.club

 

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How to get energized

Getting energized when you're feeling flat...

This week started off like most weeks. I found myself launched out of the starting blocks, full of energy and ready to tackle the challenges before me. It ended in me feeling pretty flat as I wrestled with the problem of how to keep myself energized.

So what happened? Due to poor quality traffic we had to close a client’s account down and they took exception to this by jumping on the forums to disparage ParkLogic’s good standing. Here was the problem, the more I defended the more I would have to reveal about our anti-fraud practices…..which would mean the fraudsters would get smarter.

This tensions between defending myself and revealing too much took it’s toll. So late on Friday night I did the most sensible thing I normally do when I feel like this….I went and got inspired. At 4am Saturday morning I was brimming with excitement and thinking about all the great possibilities of our great industry…..this video is on what I did to make this transformation.

Please feel free to leave comments here or on my Youtube channel (https://www.youtube.com/user/whizzbangsblog) . You can also subscribe to my blog or Youtube channel so you don’t miss out on future updates.
For free online lessons in domain monetization go to https://mcl.club
 

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